Director of Marketing & Brand Strategy

Responsibilities

• Build the Marketing Strategy
• Develop and lead an integrated marketing strategy that supports Sconza's growth objectives across consumer, retail, e-commerce, wholesale, private-label, and contract manufacturing businesses.
• Build the Brand
• Strengthen Sconza's brand positioning, identity, voice, storytelling, packaging, and consumer experience across every important touchpoint.
• Drive Innovation
• Partner closely with Product Development, Sales, Operations, and executive leadership to identify opportunities, bring consumer insights into innovation, and develop compelling go-to-market strategies for new products.
• Partner With Sales
• Work as a strategic partner to the Sales Leader to generate demand, support customer acquisition, and identify new commercial opportunities.
• Lead Digital & Content
• Own the strategy and performance of Sconza's websites, e-commerce, social media, email, content, and other digital channels. Establish meaningful KPIs and continuously improve performance.

Requirements

• Has 10 - 15 years of progressive marketing experience , including meaningful leadership responsibility.
• Has experience in CPG, food, beverage, confectionery, or another consumer-focused industry .
• Has successfully built brands and executed multi-channel marketing strategies.
• Understands consumer behavior and knows how to turn insights into action.
• Has experience with product launches, packaging, go-to-market strategy, digital marketing, and e-commerce.
• Is a detailed manager of budgets, agencies, analytics, and marketing technology.
• Is highly analytical but equally creative.
• Writes and communicates exceptionally well.
• Can move comfortably between high-level strategy and hands-on execution.
• Builds strong relationships across Sales, Product Development, Operations, and executive leadership.

Benefits

• Full medical and dental coverage
• 401(k) with company match and discretionary company contribution
• 100% immediate vesting
• Vacation
• 11 paid holidays per year