The Director, Marketing and Brand is a senior, hands-on leadership role responsible for shaping, strengthening and protecting Mater’s brand, reputation and connection with the communities we serve. 

Reporting to the Executive Director, Corporate Affairs and Growth, this role leads Mater’s marketing, brand, campaigns, events and social and digital  activity. It is a critical role in ensuring Mater’s story is clear, compelling and aligned to our strategic business direction as well as our Mission and values. 

This is not a role for someone who wants to advise from the sidelines. You will need to operate both strategically and practically — setting direction, leading a team, advising executives and senior leaders, and stepping into implementation. 

Working in a fast-paced, complex and changing environment, you will help drive organisational growth, strengthen reputation, support stakeholder engagement and deliver high-quality marketing and brand activity that demonstrates Mater’s impact across Queensland. 

Salary: Commensurate with experience plus superannuation and access to not-for-profit salary packaging up to $15,900+access to many staff benefits! 

What you’ll be doing

• Leading the development and execution of integrated marketing, brand and engagement strategies aligned to Mater’s Group Strategy  
• Protecting and strengthening Mater’s brand and reputation across all channels and audiences 
• Delivering impactful campaigns and content that drive growth, service utilisation, fundraising and community awareness 
• Delivering projects and campaigns aligned to private growth priorities, while identifying and developing new ideas to grow awareness, referrals, patient demand and market position 
• Providing strategic advice to Executive and senior leaders on marketing, communications and reputation management 
• Leading marketing, digital and social media responses to sensitive issues, ensuring activity is timely, coordinated and aligned to Mater’s reputation and stakeholder expectations. 
• Building and maintaining strong relationships with internal stakeholders, partners, consumers and the broader community 
• Managing and mentoring a high-performing, multidisciplinary team 
• Overseeing budgets, resources and external suppliers to deliver value and return on investment 
• Establishing performance metrics and using data insights to measure effectiveness and continuously improve outcomes 
• Collaborating with the broader Corporate Affairs team to ensure marketing and brand activities amplify and integrate with communications, media, digital and stakeholder engagement initiatives 
• Ensuring all marketing and communication activities meet governance, compliance and brand standards 
• Leading Mater’s events function, overseeing the planning and delivery of a broad range of organisational, stakeholder, community and signature events across Mater. 

About you 

You are an experienced and strategic marketing leader with a strong track record of delivering impactful campaigns and driving organisational growth in complex environments. You are equally comfortable setting the strategy as you are in rolling up your sleeves and implementing the work.  

You will bring: 

• Extensive senior leadership experience in marketing, communications and stakeholder engagement 
• Proven expertise in brand management, strategic marketing, communications and public relations 
• Strong experience advising executive stakeholders and influencing at a senior level 
• Demonstrated success leading high-performing teams and fostering a collaborative, values-driven culture 
• Exceptional communication skills, with the ability to translate complex information into clear, compelling messaging 
• A data-driven mindset, with experience measuring performance and optimising outcomes 
• Strong stakeholder engagement skills across internal, external, government and community sectors 
• Experience managing budgets, resources and competing priorities in a fast-paced environment 
• Relevant tertiary qualifications (with qualifications or sector experience in healthcare, research, education or not-for-profit highly regarded) 

You are adaptable, solutions-focused and thrive in dynamic environments, bringing sound judgement, professionalism and a genuine commitment to delivering work that makes an impact.

Why join us?

Mater is Queensland’s largest not-for-profit healthcare provider, delivering exceptional care to nearly 700,000 patients each year across 12 hospitals. We’re leaders in healthcare, education,  fundraising & philanthropy and research — and it’s our people who make the difference.

We’re looking for passionate individuals to join our team and help shape the future of care. At Mater, you’ll be part of a purpose-driven organisation that values innovation, compassion, and excellence.

• Increase your take-home pay with generous salary packaging options, including meal and entertainment benefits
• Grow your career with access to industry-leading training and professional development through Mater Education
• Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
• Access a range of health and wellbeing services with a corporate discount on private health insurance
• Exclusive discounts across dining, retail, travel, accommodation (just to name a few!)
• Stay active with unlimited access to discounted gyms via the Fitness Passport program
• Convenient, discounted on-site parking
• Enjoy great food with reduced prices at our campus cafés and coffee spots
• Join Queensland’s Largest and Most Innovative Not-for-Profit Healthcare Team.

Be part of something bigger. Make your move with Mater. #GETBETTERWITHMATER

Applications close Sunday 24 May 2026 –please note, we may contact applicants prior to the closing date, please do not hesitate to APPLY NOW. Direct applications only — we are not engaging recruitment agencies at this time. All successful candidates may be required to complete pre‑employment checks (including criminal history, working rights, medical and working with children checks).

Mater offers a safe, supportive, flexible and inclusive workplace where everyone is valued. We welcome applications from people of all backgrounds and abilities. Visit our Reconciliation webpage. 

Mater ensures all children have an environment suitable for their safety and wellbeing through proper supervision and safeguarding practices.