Responsibilities

• Lead the development and execution of integrated 360° marketing and PR campaigns that bring collaboration partnerships to life across digital marketing, content, social, earned media, events, retail, and e-commerce.
• Serve as brand contact for collaboration partnerships, cultivating trusted, long-term relationships and ensuring partners are thoughtfully engaged from concept through launch.
• Partner closely with Merchandising, Creative, E-commerce, Inventory, Store Operations, Legal, and Brand Marketing teams to drive alignment, solve challenges, and ensure seamless execution across all channels.
• Own campaign planning and workflow management for Brand Marketing and PR initiatives, including timelines, deliverables, approvals, meeting agendas, launch milestones, and cross-functional follow-ups.
• Drive marketing operational excellence across complex partnership workstreams, including contract coordination, partner approvals, vendor onboarding, budget management, sample needs, asset delivery, reporting, and post-campaign recaps.
• Collaborate with internal and external teams to shape compelling storytelling, content strategy, press materials, partner messaging, and customer-facing launch narratives.
• Analyze campaign performance, press results, customer engagement, and partner impact to identify insights and recommendations that inform future collaboration strategy.
• Build and manage meaningful media relationships to support collaboration launches, brand campaigns, seasonal initiatives, and tentpole moments across Pottery Barn Kids and Pottery Barn Teen.
• Identify opportunities to amplify partnerships through culturally relevant moments, talent integration, events, press storytelling, social content, and brand-right experiential activations.

Requirements

• 8-10 years of experience in partnerships, brand marketing, public relations, licensing, or talent, within a consumer-facing brand, retail, lifestyle, fashion, home, or agency environment.
• Proven track record of developing and executing high-impact partnerships, PR campaigns, brand activations, and cross-functional marketing initiatives that drive awareness, cultural relevance, and business results.
• Strong strategic judgment with the ability to identify brand-right opportunities, evaluate partnership potential, and translate cultural trends into meaningful consumer-facing programs.
• Exceptional relationship management skills, with the ability to partner effectively with senior leaders, cross-functional teams, collaborators, agencies, and external stakeholders.
• Demonstrated ability to lead complex, detail-oriented projects from concept through execution, including timelines, approvals, deliverables, budgets, reporting, and post-campaign recaps.
• Highly organized operator with the ability to manage multiple high-visibility initiatives in a fast-paced environment.
• Strong understanding of brand storytelling, earned media, influencer/talent strategy, consumer engagement, and culturally relevant marketing moments.
• Bachelor’s degree or equivalent experience required.

Preferred

• Strategic Attention to Detail: You understand that every touchpoint matters, from the first partner conversation to final campaign execution, and you ensure each detail reflects the highest standard for the brand.
• Exceptional Communication & Relationship Management: You build trust quickly, communicate with clarity, and represent the brand thoughtfully with internal leaders, cross-functional partners, external collaborators, agencies, and talent teams.
• Cross-Functional Leadership: You know how to bring teams together, create alignment, and guide complex initiatives across marketing, PR, creative, merchandising, legal, product development, and external partners.
• Operational Excellence: You bring structure, discipline, and momentum to complex campaigns, managing timelines, approvals, deliverables, budgets, and competing priorities with precision.
• Brand & Cultural Judgment: You have strong instincts for what feels brand-right, culturally relevant, and commercially meaningful, and can translate those instincts into thoughtful partnerships and campaigns.

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program