Responsibilities

• Digital growth strategy, including paid search, SEO, website performance and conversion optimization
• Marketing analytics and attribution, connecting marketing investment to qualified inquiries and admissions
• Integrated marketing strategy across digital, content, brand, social media and other channels
• Brand positioning, creative direction and marketing support for programs, locations and market expansion
• Marketing partnerships, public relations and organizational visibility
• Marketing vendors, resources and tools, determining when to execute internally and when to leverage specialized expertise
• Ethical and compliant healthcare marketing practices
• You'll work closely with Business Development, Admissions, Clinical leadership and organizational leaders to translate marketing activity into qualified inquires, admissions and sustainable growth

Requirements

• 7+ years of progressive marketing experience, including meaningful hands-on experience with Google Ads, SEO, digital analytics, and marketing budgets.
• Healthcare, behavioral health, or addiction treatment experience is strongly preferred.
• Strong analytical and communication skills, sound business judgment, and enough technical depth to understand what's working, what's not, and what needs to change.
• You don't need to be the world's leading expert in every marketing discipline, but you do need to know how the pieces fit together — and be willing to get into the work.
• Experience managing organization-wide digital spend budgets.
• You know when to do the work yourself, when to direct it, and when specialized outside expertise will produce a better result.
• You enjoy building systems, testing ideas, solving problems, and continuously improving performance.
• You're comfortable being accountable for results — not just marketing activity.
• You understand that healthcare marketing requires an especially high standard of ethics, accuracy, and judgment.

Preferred

• Healthcare, behavioral health, or addiction treatment experience is strongly preferred.

Benefits

• Professional Development Reimbursement
• Multiple health plan design options
• Dental and Vision plans
• Dependent Care and Healthcare FSA
• Health Savings Account (HSA) with HDHP
• Company paid Life Insurance, AD&D and STD
• Voluntary supplemental life insurance
• Optional Critical Illness, Hospital and Accident coverage
• Employee Assistance Program
• Paid Holidays