Director of Marketing

Key West, FL (On-site)

$55K/yr – $85K/yrDirector/Executive2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own a hybrid marketing ops role across paid media, site experience, and guest re engagement for Florida Keys properties to drive bookings and retention.

  • Own Meta advertising campaigns from setup to optimization and track performance against bookings
  • Coordinate website updates, new pages, lead-gen tools, and bi-monthly featured-unit refresh
  • Build audience targeting and email re marketing streams to boost bookings and guest retention

Job Description

Responsibilities
- Manage Meta advertising campaigns from setup through optimization
- Meet monthly with ICND account representatives to evaluate advertising opportunities
- Track campaign performance, website traffic, and booking metrics
- Develop audience targeting and re-marketing campaigns to drive bookings and guest retention
- Create segmented guest groups for email re-marketing campaigns
- Work with ICND on website updates, enhancements, and issue resolution
- Create and launch new webpages
- Manage website popups and lead generation tools
- Update featured units on a bi-monthly basis
- Create and publish blog content
Benefits
- Paid time off such as PTO, sick days, and vacation days
- Health, Dental, and Vision insurance
- Life insurance
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Better Talent

Better Talent blends technology, behavioral science, and a high-touch human approach to help you identify and hire the best candidates.Our proprietary talent acquisition process lets you focus on your core business while we handle job ad optimization and distribution, collect and analyze candidate data, and vet qualifications. This makes hiring decisions easier, faster, and more cost-effective than traditional recruiting services.

Founded in 2017
Orlando, Florida, USA
22 employees (4 in marketing)

Traffic Signals

Monthly Visitors
5.2K
Monthly Google Ads Budget
$117
Traffic Source Mix
Search
26.8%
Direct
54.6%
Referral
7.7%
Social
9.6%
Paid
1.1%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
3 (14% of company)
Median Career Experience
8 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
1