Director of Marketing

Responsibilities

• Own the implementation of the quarterly marketing plan to directly impact pipeline generation and revenue.
• Execute the Marketing Strategy: Manage the quarterly marketing plan aligned to company goals and support prioritization of initiatives across all areas of marketing, reviewing metrics and optimizing regularly.
• Strategic Communications & Brand: Help bring cohesive messaging to life across PR, owned content, sales enablement, case studies, and co-marketing efforts.
• Support Product Marketing and Partnerships: Partner with product marketing on pricing strategy, packaging, market research, launches, and more.
• Drive Pipeline with Integrated Campaigns: Help execute growth and outbound campaigns and support field strategy with other members of the marketing and BDR team.
• Coach Team Members: Be a player-coach and support all members of the marketing team in providing feedback and jumping in as needed.

Requirements

• 5+ years of marketing experience at a B2B healthtech company
• Experience managing and/or coaching marketing teammates
• Generalist expertise across product marketing, growth marketing, field, brand, and communications
• Track record of building and executing quarterly marketing strategies across multiple campaigns, channels, and stakeholders
• Excellent strategic communication skills both written and verbal, across PR, owned content, sales materials, and executive presence
• Experience supporting end-to-end GTM strategy, market and customer research, product launches and co-marketing efforts with external parties
• Experience partnering closely with Sales, Product, and Partnerships
• Strong analytical rigor and comfort reviewing and optimizing metrics

Preferred

• Deep B2B healthtech experience
• Startup environment experience with independent drive and out of the box thinking
• Willingness to wear many hats in a fast-paced and cross-functional environment