Director of Marketing

Responsibilities

• Build and Execute Marketing Strategy
• Develop and execute an integrated B2B marketing strategy
• Refine our positioning and messaging
• Drive Demand Generation
• Manage our conference strategy and execution, including event planning, sponsorships, speaking opportunities, and follow-up campaigns
• Organize webinars
• Market through digital campaigns, LinkedIn, and outbound programs
• Partner closely with our sales team on opportunity creation initiatives
• Create Content and Contribute Broadly to the Team
• Create case studies, white papers, presentations, customer stories, and executive-level marketing materials

Requirements

• 5+ years of B2B marketing experience preferably to health systems and hospitals
• Proven ability to build and execute demand generation and content marketing programs
• Strong writing, messaging, and storytelling capabilities
• Experience supporting enterprise or consultative sales motions with long sales cycles
• Experience with marketing automation tools (we use HubSpot), LinkedIn campaigns, webinar platforms, and marketing analytics tools
• Excellent cross-functional collaboration and project management skills
• Self-starter mentality with a bias toward action and execution

Preferred

• Familiarity with value-based care, health care analytics, bundled payments, perioperative services, or health care financial operations
• Prior startup or high-growth company experience