HubSpot administrator
Highbrid Media
New York City, NY (Remote)
$79K/yr - $93K/yrAgencyFull-timeMid level3+ years exp.
14 hrs ago
Director, Marketing Automation & Data Analytics
Irving, TX (Hybrid)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own predictive modeling and experimentation to optimize cross channel marketing with a focus on segmentation, propensity, churn, and next-best-action.
- Lead development and deployment of predictive models for segmentation, propensity, and churn.
- Build measurement and attribution frameworks for multi channel campaigns and nurture programs.
- Translate analytics into actionable recommendations and executive level insights.
Job Description
- Lead development and deployment of predictive models (segmentation, propensity, next-best-action, churn)
- Apply machine learning and statistical techniques to improve targeting and personalization
- Translate business problems into modeling approaches
- Develop and own frameworks for measuring impact of multi-channel, behavior-triggered acquisition and nurture programs across email, SMS, and app channels
- Implement incrementality testing, attribution modeling, and marketing mix modeling
- Deliver insights on ROI and campaign lift
- Establish feedback loops for continuous optimization
- Build a culture of experimentation
- Define best practices for statistical testing and interpretation
- Partner with stakeholders on test prioritization
- 8+ years of experience in marketing analytics and automation, with at least 3 years in a leadership role.
- Proven track record in modeling, experimentation, and performance improvement
- Expertise in marketing analytics and experimentation with strong business acumen, stakeholder management, and the ability to translate complex marketing objectives into scalable data and modeling requirements.
- Strong understanding of predictive modeling, ML, and experimentation
- Strong knowledge of marketing measurement (attribution, MMM)
- Ability to translate business needs into analytics and data science requirements
- Strong communication and senior stakeholder influence
- Familiarity with marketing platforms (CRM, CDPs)
- Bachelor’s degree in Marketing, Data Analytics, or related field (Master’s preferred)
- Master’s degree preferred
- Benefits: Check out our benefits offerings here: Neighborly Benefits
- Financial Benefits: Equity and bonus opportunities
Neighborly®
Neighborly brands repair, maintain, and enhance properties — to make life easier and more enjoyable for homeowners. Our consistency and quality work are the basis for everything we do, and are what make us a leader in the home services space, as we constantly strive to "be so remarkable, we become a beloved household name." Our team of dedicated associates and franchise owners, united by service to others, comprise the foundation for unleashing our elevated products, home repair services, and an elevated customer experience to the communities we serve. When combined with our Code of Values of Respect, Integrity, Customer Focus, and Having Fun in the Process, Neighborly sets the tone for our culture and business, and empowers the pursuit of entrepreneurship and a meaningful career.Neighborly has over 2,000 corporate employees worldwide with the Global Headquarters located in Waco, Texas and Irving, Texas.
