Responsibilities

• Lead AFP’s integrated marketing and go-to-market strategy across membership, events, certifications, certificates, and professional development offerings to drive awareness, acquisition, engagement, revenue, and growth.
• Translate organizational priorities into coordinated marketing strategies, aligning teams and stakeholders around shared goals and execution.
• Develop AFP’s global audience strategy by identifying priority customer segments, market opportunities, and regional considerations that support continued growth.
• Partner with Marketing Strategy and Digital Strategy leadership to create a seamless customer experience from initial awareness and acquisition through conversion and long-term engagement.
• Use customer insights, performance data, and market intelligence to guide decisions, measure effectiveness, and continuously optimize marketing strategies.
• Lead and develop a high-performing marketing team by establishing clear priorities, coaching team members, and creating accountability for results.
• Foster a collaborative, innovative, and data-informed marketing culture focused on continuous improvement and organizational growth.

Requirements

• 6+ years of experience preferred, leading integrated marketing strategies that drive customer acquisition, engagement, revenue, and growth.
• Bachelor’s degree required.
• Experience developing audience and market strategies and identifying customer segments, growth opportunities, and evolving audience needs.
• Strong analytical skills with the ability to turn customer insights, performance metrics, and market intelligence into action.
• A collaborative leader who can build alignment and effectively influence stakeholders across teams.
• Ability to balance strategic thinking with execution, manage competing priorities, and drive initiatives forward.
• Experience developing marketing strategies for diverse or global audiences while maintaining a consistent brand.
• Strong people leadership skills with the ability to coach, develop, and build accountability within a team.

Benefits

• A collegial, casual work environment.
• Competitive base salary + a generous commission plan.
• Great career growth.
• Superb benefits plan, including a generous vacation/sick/holiday leave policy, medical, dental and vision health insurance, 401K plan with employer match and flexible schedules.
• "When Work Works" award by the Society for Human Resource Management for our flexible workplace.