Lead Marketo Consultant
Unicon Systems
USA (Remote)
$62/hr - $68/hrIn-houseFull-timeSenior level8+ years exp.
3 hrs ago
Director of Marketing
Fresno, CA (On-site)
$90K/yr – $105K/yrDirector/Executive8+ years expFull time
Posted 6 weeks ago
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Job Summary
Own cross channel marketing for arena events with revenue in focus, coordinating touring campaigns, paid media, and in venue assets to lift ticket sales and ancillary revenue.
- Growth/Revenue: Align with venue sales and Legends Home Office to craft premium seating and private event campaigns that move bookings.
- Channel Execution: Manage paid and social media campaigns against revenue KPIs using data to optimize in real time.
- Cross-Functional Alignment: Connect GM, booking, box office, tenants, and marketing network to ensure on brand, on schedule delivery.
Job Description
Responsibilities
- The Director of Marketing will lead revenue focused, strategic planning and execution across multiple lines of business within the arena division.
- Responsibilities span digital and traditional marketing, external communications, creative oversight, partner integration, and high-level project management while ensuring all strategies consistently align with the Legends Global Marketing Network standards of excellence.
- This position operates within a collaborative dual reporting structure – reporting directly to the venue General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network.
- Touring Event Marketing
- Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed.
- Collaborate with promoters to lead venue marketing support, planning and timeline management for all touring events.
- Initiate and execute digital marketing efforts for large-scale campaigns, driving ticket sales, and maximizing event awareness.
- Serve as a cross-functional connector with venue stakeholders (general manager, booking, box office), Legends Global Home Office, client administrator, tenants, etc.
- Lines of Business & Revenue Generation
- Collaborate with venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue-generating marketing campaigns.
- Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation.
- Manage in-venue digital and static assets to maximize ancillary revenues.
- Paid / Traditional Media
- Own strategy and execution of paid media across all channels.
- Understand, review, and measure all campaigns against revenue-focused KPIs.
- Work directly with media partners for value-add opportunities and execution support.
- Own the indirect marketing budget ensuring appropriate resources are allocated to drive revenue opportunities.
- Social & Digital Marketing
- Oversee venue calendar and content posting cadence.
- Develop strategy and lead team execution, including competitive analysis, data reporting, and platform updates.
ASM Global
ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments. We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.
