Responsibilities

• Serves as the primary analytics and data science partner to Marketing leadership, creating data-driven recommendations that support strategic and operational decisions
• Develops and executes a marketing analytics & data science product roadmap aligned with enterprise priorities and business objectives
• Leads the development of scalable analytics products, predictive models, and decision-support capabilities focused on member acquisition, retention, lifetime value, marketing effectiveness, and business growth
• Identifies emerging trends, champions modern analytics methodologies, and drives adoption of data-driven decision-making across the Marketing organization.Marketing Performance Analytics.
• Analyzes marketing performance across acquisition, retention, digital, brand, and local marketing initiatives
• Develops predictive models, experimentation frameworks, and advanced measurement methodologies to optimize marketing investments, improve member acquisition and retention, and maximize marketing performance
• Supports annual planning, forecasting, and investment decisions through data-driven analysis, financial modeling and scenario modeling
• Partners with Corporate Club Marketing, Franchise Marketing, and external agency partners to establish consistent measurement methodologies, performance metrics, and reporting frameworks that enable standardized evaluation of national, regional, and local marketing initiatives
• Transforms customer, marketing, media, operational, and financial data into actionable insights that improve member growth, marketing effectiveness, and enterprise decision-making.
• Establishes enterprise KPIs, executive dashboards, scorecards, and self-service reporting solutions that improve business visibility, accountability, and decision-making

Requirements

• Bachelor's degree in Business, Marketing, Analytics, Statistics, Data Science, Economics, Computer Science, Mathematics, or a related quantitative field; Master's degree in Business Analytics, Data Science, Statistics, Economics, or a related discipline
• 8+ years of progressive experience in marketing analytics, marketing science, customer analytics, digital analytics, business intelligence, data science, or related analytical disciplines
• 5+ years of experience leading analytics teams and partnering with senior marketing and business leaders to influence strategic decision-making
• Demonstrated success building scalable marketing analytics products, predictive models, and decision-support capabilities that drive measurable business outcomes
• Deep expertise in marketing measurement, campaign performance analysis, attribution methodologies, customer segmentation, and marketing ROI evaluation in the context of multi-channel marketing
• Experience developing predictive models supporting customer acquisition, retention, customer lifetime value (LTV), forecasting, propensity modeling, and marketing investment optimization
• Strong understanding of statistical analysis, experimental design (A/B testing, incrementality, geo-lift, holdout testing), and the application of data science methodologies to solve complex business problems
• Strong understanding of customer acquisition, retention, engagement, conversion optimization, and lifetime value modeling; hands-on experience building these models is highly desired
• Experience developing KPI frameworks, executive dashboards, scorecards, and self-service reporting solutions that improve visibility into marketing performance and business results
• Expertise in database, analytics, modeling, and marketing platforms and tools including snowflake, SQL, python, Adobe Analytics, Google Analytics 4, or similar

Benefits

• Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options.
• In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities.
• We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.