Responsibilities

• Define and implement the regional Bracing go-to-market strategy, aligning global direction with local market dynamics and customer needs.
• Identify and prioritize growth segments, channel opportunities, and portfolio investment areas to achieve both short- and long-term business objectives.
• Partner with Global Marketing, Product Management, and Commercial Leadership to ensure strategic coherence and executional alignment across all functions.
• Evaluate market and competitive landscapes to inform regional positioning, differentiation, and innovation priorities.
• Lead the development of channel and customer strategies, including distributor management, hospital networks, retail partners, and potential future direct-to-customer models.
• Define product focus and portfolio priorities, ensuring resources are allocated toward the highest-potential growth and margin opportunities.
• Establish regional pricing, profitability, and value strategies to balance competitiveness with sustainable business performance.
• Collaborate closely with regional sales leaders to ensure executional excellence, customer engagement, and accountability for results.
• Drive performance improvement initiatives, optimizing mix, pricing, and margin to deliver profitable growth.
• Develop and track KPIs, dashboards, and business reviews that measure performance against strategic goals.

Requirements

• Bachelor’s degree in Business, Marketing, or related field required; MBA or advanced degree preferred.
• 8+ years of experience in strategic marketing, commercial leadership, or business development within the orthopedic medical device or related industry.
• 8+ years of direct people management experience within the sales and/or marketing function
• Demonstrated success driving growth and profitability through strategic planning and commercial execution.
• Proficiency with data-driven business modeling, forecasting, and market analysis.
• Highly Proficient in the use of Salesforce CRM
• Willingness to travel up to 35% (domestic and international)

Preferred

• MBA or advanced degree preferred.
• Experience working across multiple channels (hospital, clinic, retail, DTC) and diverse healthcare ecosystems.

Benefits

• We value a diverse working environment and a welcoming and fun company culture
• We empower our colleagues and encourage close collaboration, allowing us to develop the best products and maintain the highest possible standards of care
• Competitive Compensation Packages
• Medical, Dental, and Vision Benefits
• 401(k) Retirement Plan with employer matching contribution
• 9 paid holidays
• 13 vacation days, birthday and two (2) volunteer day
• 8 sick days within your first year of employment
• Paid Parental Bonding