Responsibilities

• Establish and maintain strong ties with hospital discharge planners, case managers, social workers, senior living communities, and local physicians.
• Represent the facility at community events, senior centers, and civic organizations to increase visibility.
• Create and implement comprehensive marketing plans to meet admissions and census goals.
• Ensure consistent brand messaging, visual identity, and positive representation across all channels.
• Identify trends, assess competitors, and use data to inform strategy.
• Track marketing efforts, analyze performance, forecast occupancy, and report results to leadership.
• Manage marketing expense budgets.

Requirements

• Must have a strong understanding of marketing principles, strategies, and tactics
• Must have marketing experience in long-term care
• Must have connections to local hospitals in the area
• Experience/ability to establish new connections
• Excellent oral and written communication skills
• Must be able/ willing to travel