Responsibilities

• Lead and mentor the marketing team, providing strategic and technical direction.
• Own the strategic direction for marketing automation and lead nurture workflows across HubSpot and Zoho.
• Serve as the strategic marketing partner to the Vice President of Business Operations and Vice President of Growth.
• Develop and execute marketing strategy across DCS and Quanta in support of the company's goals to scale.
• Identify, test, and scale new campaign sources and channels to grow web traffic and both internal and external leads.
• Build Quanta's brand positioning and presence as a SaaS product in the dental space, while continuing to grow the established DCS brand to the next level.
• Monitor and analyze the competitive landscape, including fully-automated competitors, to inform strategy.
• Own UTM parameter strategy results and lead source attribution to clearly define where marketing effort and budget should go.
• Utilize data to ideate new avenues for growth and evaluate the performance of existing channels.
• Report on marketing performance and ROI to the VP of Growth and Vice President of Business Operations, including live event ROI.

Requirements

• 5+ years of marketing experience in the dental industry specific to service and SaaS required; broader healthcare industry experience is a plus
• High level of competency in HubSpot and CRMs in general
• Zoho experience is a plus
• Strong knowledge of SEO strategy and execution, including, but not limited to, google analytics
• Experience with marketing automation and lead nurture workflow design
• Demonstrated ability to use data, including UTM parameters, to define lead sources and guide strategy
• Experience building and scaling marketing efforts to support company growth
• Familiarity with technological and AI-driven marketing tools, including animation and video
• Experience with B2B account-based marketing, given DCS and Quanta's practice and DSO buyers
• Networking experience with key opinion leaders or industry influencers in a healthcare relevant field

Preferred

• Zoho experience is a plus
• Experience with B2B account-based marketing, given DCS and Quanta's practice and DSO buyers
• Networking experience with key opinion leaders or industry influencers in a healthcare relevant field
• Knowledge of google based tools, Canva and other standard graphic art and presentation tools