Responsibilities

• Leads the development and execution of integrated marketing strategy for assigned programs, products, and platforms, from audience definition and positioning through channel plan, launch, optimization, and performance reporting.
• Serves as the strategic marketing partner to assigned internal and external business owners, translating their objectives into marketing plans that deliver measurable results and strengthen the Association's brand.
• Proactively identifies and pursues Monitors campaign performance, audience behavior, category activity, and internal priorities to surface innovative approaches, and brings forward recommendations with a clear rationale, resource estimate, and success measure attached.
• Owns project management for assigned initiatives end to end, including scope, timeline, dependencies, stakeholder input, approvals, and delivery, while keeping multiple concurrent initiatives on schedule with limited day-to-day oversight.
• Partners with the Association's channel teams to bring plans to market: developing creative briefs, defining requirements and timelines, directing agency and vendor work, reviewing creative, and interpreting performance data. Influences and aligns channel partners without direct authority to deliver cohesive, well-sequenced campaigns.
• Stays close enough to the work to produce it directly when needed, including writing and editing copy, minor graphic design needs, and running reports. This is not a purely oversight role.
• Supervises, coaches, and develops direct report(s). Sets clear goals and expectations, allocates work deliberately, provides timely and specific feedback, conducts performance conversations and reviews, and creates growth opportunities. Builds the team member's capability rather than simply routing tasks to them.
• Translates complex subject matter, including scientific, clinical, and technical content, into clear, accurate, audience-appropriate communications, and adapts messaging for both professional and general audiences.
• Builds credible working relationships with senior leaders, subject matter experts, field staff, and external partners. Presents recommendations to executive audiences, responds to challenges in the moment, and secures alignment without direct authority.
• Brings innovative ideas, channels, and tactics to the team and shapes them into appropriately scoped, testable pilots that account for the Association's budget, brand, capacity, compliance, and approval requirements.

Requirements

• Demonstrated ability to build marketing strategy independently (defining the audience, the objective, the approach, measures of success, etc.) and to carry it through to
• Operates with minimal direction. Sets priorities against stated goals, anticipates what is needed next, and escalates deliberately rather than by default.
• Learns complex material quickly and retains it. Builds working knowledge of unfamiliar programs, audiences, and subject matter fast enough to contribute substantively within the first month, and applies that knowledge consistently without repeated re-briefing.
• Strong executive presence. Communicates clearly and concisely with senior leaders, states a point of view, holds up under questioning, and adjusts in real time.
• Excellent project management skills, with a record of accomplishment of running multiple concurrent initiatives across teams, clients/agencies, and competing priorities, and delivering on schedule.
• Exceptional writing and editing skills, with a demonstrated range across channels and audience types.
• Genuine curiosity and a bias toward testing new approaches, paired with the judgment to scope ideas to what is achievable within a large nonprofit's budget, brand, staffing, and approval constraints.
• Proven ability to lead and influence in a matrixed organization, working effectively with stakeholders at all levels.
• Demonstrated people management skills. Delegates in a way that develops capability, gives direct and actionable feedback, and addresses performance issues early and constructively — while continuing to carry a substantial individual workload.
• Comfort operating in ambiguity and wearing multiple hats while maintaining focus on priorities and outcomes.

Preferred

• Healthcare, medical, or scientific marketing experience highly preferred.
• Agency experience highly valued, either working in an agency or in a client-side role directing agency partners, including writing strategy briefs, directing creative, and holding partners accountable to scope, timeline, and results.

Benefits

• comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
• Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.