Responsibilities

• Develop and execute Altura’s marketing strategy and plan and to support Trailmap goals and integration with the business plan
• Steward Altura’s brand identity, ensuring consistency in messaging, visual standards, and tone across all internal and external communications.
• Develop and manage the annual marketing budgets and leverage internal and external resources to build capacity and disciplined execution
• Manage internal and external (agency) resources
• Conduct market research to continually update target client trends, budgeting processes, and pain points; develop strategies for Altura to capitalize on the market intelligence
• Collaborate proactively with Studio Leads to understand their marketing needs and execute marketing strategies.
• Design and execute Account-Based Marketing (ABM) strategies targeting high-value enterprise accounts, working closely with Studio Leads and Sales Operations to connect with targeted organizations.
• Track key performance indicators (KPI’s) to monitor the effectiveness of marketing and business development activities and present findings to the Leadership Team; collaborate with the Director of Operations and Sales Operations to track and report on the KPIs
• Leverage AI tools strategically to increase internal efficiency and accelerate content ideation, while strictly maintaining Altura's high standards for technical accuracy, brand voice, and thought leadership integrity.
• Develop a streamlined knowledge-extraction process for Altura’s technical subject matter experts, minimizing their time investment while maximizing the creation of high-impact case studies, white papers, and conference presentations.