Director of Marketing

Michigan, USA (On-site)

$150K/yr – $200K/yrDirector/ExecutiveFull time

Posted 2 hrs ago

Job Summary

Own and develop the marketing management team to build in-person lead generation, optimize performance, and align cross-functional goals with Sales, Operations, and executive leadership across multiple locations.

  • Develop leaders and drive leadership development across the marketing organization
  • Own diversified, in-person lead generation and performance metrics to fill the sales schedule
  • Collaborate with Sales, Operations, and Executive leadership to set direction and drive growth

Job Description

Responsibilities

  • Lead, mentor, and develop all marketing managers across the organization
  • Drive diversified, in-person lead generation strategies to consistently fill the sales schedule
  • Oversee marketing performance, metrics, and cost efficiency across multiple locations
  • Conduct regular one-on-one meetings and leadership development with marketing managers
  • Partner closely with Sales, Operations, and Executive Leadership to align goals
  • Maintain visibility into daily execution while setting direction for growth and improvement
  • Travel to support teams in our service territory

Requirements

  • Proven experience in in-person marketing or lead generation
  • Demonstrated success leading leaders and managing marketing teams
  • Strong understanding of performance-based marketing environments
  • High character, professionalism, and people-first leadership style
  • Ability to lead by example and “practice what you preach”
  • Comfort working in an in-office, hands-on leadership role

Benefits

  • Company Vehicle + Gas Card
  • Paid Training & Ongoing Leadership Development
  • Medical, Dental & Vision Benefits
  • 401(k) with Company Match
  • Paid Time Off
  • High-Energy, Leadership-Driven Team Environment
All Weather Seal of West Michigan Inc logo

All Weather Seal of West Michigan Inc

Founded in 1981, All-Weather Seal of West Michigan is a family-owned and locally rooted home improvement company with headquarters in Lowell, Michigan. With showrooms and offices across West and Northern Michigan—including Traverse City, Petoskey, Cadillac, Ludington, Big Rapids, Wyoming, Kalamazoo, and many more—we are committed to delivering lasting solutions that enhance homes and enrich lives.Our business is built on a foundation of expertise across multiple layers:🔹 Marketing & Community Outreach – We connect with homeowners through canvassing, call centers, home shows, events, and retail locations within major chains across West and Northern Michigan.🔹 Sales – Our team of professionals helps homeowners find tailored solutions, ensuring quality, value, and long-term satisfaction.🔹 Admin & Support – The backbone of our operations, ensuring a seamless experience from consultation to project completion.🔹 Production & Installation – Our skilled window, bath, and roof installers bring homeowners’ visions to life with expert craftsmanship and care.At All-Weather Seal, we are more than a home improvement company—we are a people-first company. Our mission is to improve lives through home improvement—not just for the homeowners we serve, but also for the team members who walk through our doors. From day one, we invest in their personal and professional growth, helping them build fulfilling careers and brighter futures.

Founded in 1981
Lowell, Michigan, USA
82 employees (22 in marketing)

Salaries

Posted range

$150K/yr – $200K/yr

Taken straight from the job posting.

The middle of this range ($175K) is 46% above the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $152K. Based on 310 salaries.

See all All Weather Seal of West Michigan Inc salaries

Marketing Team

Marketing Team Size
22 (27% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.6K
Monthly Google Ads Budget
$21K
Traffic Source Mix
Search
30.3%
Direct
46.9%
Referral
5.8%
Social
15.6%
Paid
1.3%

Headcount Trend

Current headcount: ~83
All Weather Seal of West Michigan Inc logo

Director of Marketing

All Weather Seal of West Michigan Inc · Michigan, USA · On-site