Director, Marketing AI Strategy & Operations

Responsibilities

• Own the marketing business requirements for each new AI/ML tool in your assigned functions, partnering with functional SMEs to define the problem, size the opportunity, redesign the workflow and set the “definition of done” for executive sponsor approval
• Conduct needs assessments across your assigned marketing functions, benchmarking current capabilities against industry best practices and identifying where AI tools can deliver the greatest impact for marketers
• Write the GTM plan for each launch-define the positioning and value proposition, translate product capabilities into clear objectives and user benefits, and tailor messaging by audience (marketing leadership, marketers and cross functional partners)
• Map current- and future-state business processes, identifying where workflows, handoffs, and ownership shift
• Identify and eliminate unnecessary process steps, holding partner teams accountable for improvements that accelerate speed to launch and adoption
• Manage GTM rollout and launch execution, working backward from committed dates to confirm that training, communications, support materials, and dependencies are ready
• Design and lead end-user training and enablement, and refresh materials as tools and workflows change
• Lead adoption measurement and reporting, partnering with Finance and Analytics to set baselines, track adoption marketer satisfaction, and business impact- and use sound judgement to make tradeoffs between near-term launch timelines and long-term adoption quality
• Contribute to or own business reviews (MBRs/QBRs) and narratives that communicate AI adoption progress, business impact and strategic recommendations to SR Leadership
• Drive alignment and accountability across your assigned functions, MarTech, Product, Engineering-negotiate priorities and resources with partner teams, and influence MarTech and Product roadmaps based on marketing needs and adoption insights

Requirements

• Bachelor's degree in marketing, economics, business or equivalent
• 8+ years in product marketing, product management, strategy or management consulting, change management, business transformation, or marketing operations
• Experience writing business requirements, GTM plans, or launch plans for new products, tools, or processes
• Experience leading adoption of new technology or process change across multiple teams, including training, enablement, and adoption measurement
• Experience mapping business processes and defining operating models, roles, and responsibilities
• Experience defining success metrics and measurement plans, and reporting results to senior leadership
• Experience driving cross-functional accountability across teams you don't directly manage
• Experience producing executive-facing documents and status reporting, with strong written and verbal communication skills

Preferred

• Experience leading digital transformation or change management programs
• Management consulting experience or an MBA
• Deep experience building AI-native solutions

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.