Director, Marketing & Advertising

Responsibilities

• Develop and lead annual and long-term marketing strategies that advance College priorities, including enrollment, institutional visibility, engagement, and revenue growth.
• Serve as a primary marketing partner to leaders across the College, helping identify marketing opportunities, define audiences and objectives, and determine the appropriate strategies and resources to achieve them.
• Translate institutional goals into actionable marketing plans that establish audiences, positioning, messaging, channels, investment, timelines, and measures of success.
• Lead marketing strategy for major College initiatives and emerging priorities, bringing together advertising, brand, creative, content, web, social media, and communications as appropriate.
• Evaluate marketing requests and opportunities against institutional priorities, audience needs, revenue or enrollment potential, available resources, and expected impact.
• Monitor market conditions, audience behavior, competitive activity, and marketing trends to identify opportunities and inform College marketing strategy.
• Lead Endicott’s advertising strategy across digital and traditional channels, partnering with an external agency on paid search, paid social, and digital display while directly overseeing out-of-home, print, broadcast, and other advertising opportunities.
• Manage advertising agencies, media partners, vendors, and other external marketing relationships.
• Establish KPIs and reporting frameworks for major campaigns and regularly communicate performance, insights, and recommendations to College leadership and campus partners.
• Ensure paid campaigns are supported by strong creative, content, web experiences, and conversion pathways.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field required.
• 7+ years of progressively responsible experience in marketing, advertising, or integrated marketing
• Demonstrated ability to develop comprehensive marketing strategies informed by organizational goals, audience insights, market opportunities, and data.
• Significant experience developing and managing advertising campaigns across digital and traditional channels, with strong knowledge of paid media, audience targeting, SEO/SEM, conversion strategy, and campaign optimization.
• Experience developing positioning, audience, value proposition, competitive differentiation, and go-to-market frameworks.
• Demonstrated ability to establish KPIs, analyze marketing performance, and translate data into actionable recommendations.
• Experience managing agencies, media partners, vendors, marketing budgets, and complex cross-functional initiatives.
• Strong consultative, interpersonal, presentation, and communication skills, with demonstrated ability to build trusted relationships across diverse teams and senior leaders.
• Ability to work occasional evenings and weekends in support of major College events and institutional priorities.

Preferred

• Master's degree preferred
• Experience in higher education, enrollment marketing, or another complex, mission-driven organization
• Experience marketing multiple programs, products, services, or audience segments with differing goals and customer journeys.
• Experience identifying content and creative asset needs and providing strategic direction for video, photography, and other marketing production.
• Experience working with CRM, marketing automation, analytics, and/or enrollment management platforms.
• Experience supporting revenue-generating initiatives, events, venues, or other consumer-facing offerings.
• Experience supervising, mentoring, or developing marketing professionals.
• Familiarity with higher education enrollment trends, prospective student behavior, and the evolving digital marketing landscape.

Benefits

• To learn more about our employee benefits click here .