Director, Marketing and Advancement

Irvine, CA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own the Catalyst marketing strategy to drive enrollment, brand consistency, and cross-functional alignment, turning program needs into growth outcomes.

  • Lead enrollment-focused marketing across divisions with data-driven decision making.
  • Shape brand narrative and external communications to lift visibility and participation.
  • Coordinate program, marketing, and advancement teams to translate offerings into compelling messaging and outreach.

Job Description

  • Lead the development and execution of Catalyst marketing strategies that drive program enrollment, participation, and revenue growth
  • Align marketing efforts across divisions to support enrollment goals, program visibility, and community engagement
  • Use data, market insights, and performance metrics to guide decision-making, optimize campaigns, and improve enrollment outcomes
  • Ensure marketing priorities, timelines, and resources are aligned with organizational growth objectives
  • Serve as the organization’s senior steward of brand identity, messaging, and external communications across all Divisions
  • Establish and maintain a clear, consistent organizational narrative that reflects Catalyst’s mission and impact
  • Provide final oversight of external messaging across digital platforms, media, campaigns, and publications
  • Guide communications strategies that strengthen visibility, engagement, and program enrollment
  • Oversee crisis and reputation management in coordination with executive leadership
  • Partner with program leadership to align marketing strategies with enrollment targets, program needs, and community demand
  • Bachelor’s degree in Marketing, Communications, Business, Nonprofit Management, or related field
  • Minimum 7–10 years of experience in marketing, communications, fundraising, or related external engagement roles
  • 7+ years of experience supervising staff and guiding cross-functional teams
  • Demonstrated experience leading integrated strategies across marketing and communications functions
  • Master’s degree in Marketing, Communications, Business, Nonprofit Management, or related field
  • Experience working within nonprofit, education, or community-based organizations
  • Experience integrating storytelling, marketing, and fundraising strategies
Catalyst Family logo

Catalyst Family

Since 1975, Catalyst Family Inc. has been dedicated to strengthening communities through responsive family services, including child care and youth development programs. Our engaged staff supports over 10,000 children and their families across California each year.

Founded in 1975
Morgan Hill, California, USA
623 employees

Traffic Signals

Monthly Visitors
9.7K
Traffic Source Mix
Search
39.1%
Direct
47.2%
Referral
5.8%
Social
7.1%
Paid
0.7%

Headcount Trend

Current headcount: ~626
Catalyst Family logo

Director, Marketing and Advancement

Catalyst Family · Irvine, CA · Hybrid