Responsibilities

• Planning
• Work with the Senior Leadership Team and Regional Office colleagues to set the strategic MAC direction for the school, covering admissions, brand, communications, digital marketing, and research requirements.
• Manage the MAC budget to deliver maximum value and ensure effective use of resources.
• Maintain up-to-date knowledge of the market, competitors, and target audiences to provide the school with a commercial advantage.
• Oversee data integrity through the CRM and ensure compliance with group data policies to support reliable forecasting.
• Ensure accurate forecasting for the year(s) ahead by analysing all available data and maintaining regular contact with pipeline prospects.
• Stay up to date with emerging trends and developments in sales, marketing, and communications to drive innovation.
• Develop and strengthen the school’s brand positioning to ensure the offering is clearly differentiated in the market and supports enrolment growth.
• Driving Performance
• Use data and insights to ensure MAC strategies effectively support enrolment growth across the school.
• Focus activities on generating enquiries and converting those enquiries into enrolments.
• Ensure strong annual re-enrolment rates by delivering an outstanding in-school MAC experience for families.
• Analyse a wide range of data related to brand performance, communications, enrolment trends, and marketing activities to inform decision-making.
• Use Salesforce (CRM) to effectively manage the enrolment pipeline and ensure strong user adoption across the team.
• Monitor team performance through CRM and KPI metrics to identify improvement opportunities.
• Act as a key advisor to the Senior Leadership Team in interpreting relevant market research including brand equity, parent satisfaction, mystery shop results, and market share, and guide action plans for school improvemen
• Execution
• Lead the development and execution of best practices across the entire Family Experience Journey.
• Work collaboratively with teachers, administrative staff, and colleagues to ensure the school delivers a world class family experience every day.
• Ensure every family receives a highly personalised visit experience either physically or virtually.