Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with ActBlue's organizational goals, defining target markets and bringing our brand story to life across every channel
• Lead the Marketing team in partnering with Product and Customer Experience to develop go-to-market strategies that serve our diverse user base, from first-time donors to national campaigns
• Lead both brand and demand initiatives, ensuring a cohesive presence across evergreen programs and time-sensitive campaign activations
• Drive measurable growth in qualified leads, pipeline, and revenue by developing and executing integrated campaigns across email, paid media, paid social, and content
• Oversee end-to-end campaign management - from strategy and creative development through deployment and post-campaign analysis
• Lead top-of-funnel and mid-funnel programs including lead nurturing, automated workflows, and strategies aligned with sales data to improve attribution and reduce lead leakage
• Work with partner teams to optimize lead quality, routing, and handoff processes - improving lead-to-opportunity conversion rates across the funnel
• Collaborate with the web team to optimize landing pages and the user journey using A/B testing, personalization, and conversion rate best practices
• Serve as a strategic partner to business development and campaign teams to ensure marketing and sales are tightly aligned across the buyer's journey
• Own and regularly report on Marketing KPIs to senior leadership, forecasting demand generation results and tracking progress against revenue goals
• Procure, deploy, and integrate marketing automation tools (HubSpot, CRM, Google Analytics, etc.) to build a scalable, data-driven marketing infrastructure
• Build and maintain dashboards to track website performance, campaign metrics, and ROI - continuously optimizing tactics for maximum efficiency
• Grow, manage, and mentor the marketing team, including a creative, growth, and market research team - setting clear goals and managing performance to build a culture of ability, agility, and humility
• Cultivate strong cross-functional relationships across the organization, acting as a trusted partner and role model
• Build relationships with client and partner marketing teams to secure joint speaking opportunities, testimonials, and co-marketing activations