Responsibilities

• Develop and lead the company’s overall marketing strategy aligned with business goals
• Oversee brand positioning, messaging, and visual identity across all platforms
• Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social, email, events, etc.)
• Manage marketing budgets, forecasts, and ROI analysis
• Lead, mentor, and develop the marketing team and external vendors/agencies
• Collaborate with Sales, Operations, HR, and Executive Leadership to support growth initiatives
• Analyze market trends, customer insights, and competitive activity to inform strategy
• Oversee content strategy, website performance, SEO/SEM, and social media presence
• Ensure consistency and compliance in all marketing communications
• Track performance metrics and present regular reports to leadership

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred)
• 7+ years of progressive marketing experience, including leadership roles
• Proven experience developing and executing successful marketing strategies
• Strong understanding of digital marketing, analytics, and campaign optimization
• Excellent leadership, communication, and project management skills
• Experience managing budgets and external partners
• Ability to think strategically while executing tactically in a fast-paced environment

Preferred

• Master’s degree preferred
• Experience with union and non-union environments preferred

Benefits

• Comprehensive Benefits Package: Medical, dental, and vision insurance plans to keep you and your family healthy.
• Retirement Savings: 401(k) plan with company match to help you build your future.
• Paid Time Off: PTO and holidays
• Professional Development: Opportunities for training, certifications, and career growth.
• Supportive Team Environment: Collaborative culture that values your input and encourages innovation