Responsibilities

• Create and execute marketing initiatives and promotional calendars with a strong focus on action and measurable results.
• Lead integrated marketing campaigns that combine brand awareness, local store marketing, digital tactics, and in-store execution.
• Partner cross-functionally with operations, leadership, and other departments to launch seasonal campaigns, limited-time offers, and new product introductions.
• Support development and execution of new store opening campaigns for both existing market expansion and new market entry.
• Help build and optimize the company’s digital marketing ecosystem as the brand scales, including but not limited to: website development, SEO/GEO/AEO, digital & social media advertising, loyalty/rewards programs, SMS/MMS/RSC messaging, customer review tools, and digital/social analytics.
• Partner with external agencies and vendors while maintaining strong ownership and project accountability.

Requirements

• 5+ years of marketing experience in a broad marketing leadership role.
• Balance of hands-on execution experience and managing people and/or agencies.
• Ability to clearly articulate measurable campaign outcomes and business impact.
• Experience within food & beverage, hospitality or adjacent consumer-facing industries strongly preferred.
• Experience working in a startup, emerging brand, or high-growth company.

Preferred

• The ideal candidate is a marketer with experience across brand, digital, local marketing, product launches, and in-store execution.