Director, Market Access Marketing

Responsibilities

• Lead the development and execution of market access strategy and business planning for all Taiho Oncology pipeline and commercial assets across all US market access segments.
• Collaborate with internal cross-functional partners including HEOR, Legal, Marketing, Market Research, Medical Affairs and Sales to capture relevant account insights, identify data gaps, develop compelling value propositions, and ensure field-based teams are equipped with the appropriate tools and support.
• Establish Population Based Decision Makers (PBDM) engagement plans with Market Access Leadership Team to support payer education, facilitate market access related advisory boards, conduct payer landscape analyses and drive payer messaging and access pull through tactics.
• Develop and deliver print material, presentations, websites and media to communicate core messages aligned to fulfilling customer clinical and economic information needs
• Assumes primary responsibility of overall market access communications budget development, management and adherence to target goals.
• Manages all agency partnerships to ensure execution and budget management.
• Partners with Promotional Review Committee (PRC) to ensure development of compliant and champion all market access department pieces through review and approval process.
• Support all market access department operation requirements

Requirements

• BA/BS degree in science and/or business-related discipline, or the equivalent
• 7+ years oncology pharma / biotech experience
• 2+ years oncology market access marketing experience
• Development and execution of marketing tactical plans, including program and material development, approval and delivery
• Demonstrated project management experience, interpersonal and professional communication skills with the ability to interact with and influence all levels of management, including business leaders and executives.
• Positive attitude, flexibility and a proactive approach
• Understanding of oncology, oral cancer product delivery, and the general cancer care macro-environment
• Understanding of oncology payer and payer influencer customer segment
• Strong leadership skills and experience managing cross-functional teams to achieve business objectives.
• Demonstrated ability to achieve results in a highly matrixed organization.

Benefits

• including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave
• medical, financial, and/or other benefits