Director, Loyalty Strategy & Innovation

Deerfield, IL (On-site)

$150K/yr – $241K/yrSenior LevelFull time

Posted 5 days ago

Job Summary

Own the end-to-end loyalty strategy across Walgreens' loyalty ecosystem and lead cross-functional teams to drive engagement, growth, and ROI through strategic planning, trend analysis, and innovative initiatives.

  • Own loyalty strategy across assets and drive program outcomes
  • Lead cross-functional teams and budget planning for growth
  • Guide senior leadership with strategic loyalty initiatives and opportunities

Job Description

Responsibilities

  • Defines end-to-end loyalty strategy across all assets in our loyalty ecosystem that drive engagement, retention, and advocacy.
  • Leads loyalty team efforts across 3YP, annual planning, and planning pivots throughout the year.
  • Leads ongoing loyalty trend analyses across Retail, Pharmacy, and Healthcare to identify new opportunities for loyalty program innovation.
  • Leads cross-functional team to design and implement innovative loyalty initiatives that differentiate Walgreens from the competition, while acquiring new members and growing relationships with existing ones.
  • Develops business cases to determine prioritization of new opportunities to improve program experience and drive business outcomes.
  • Develops and manages budgets for loyalty program initiatives, ensuring that expenditures are aligned with program goals and ROI targets.
  • Develops go-to-market test and scale plans for new benefits, features, and services to introduce via our loyalty ecosystem.
  • Monitors regulatory requirements related to loyalty programs and partners with Legal to ensure compliance in line with program changes.
  • Provides thought leadership and strategic guidance to senior leadership on loyalty program initiatives and related innovation opportunities.
  • Develops, implements, and delivers the loyalty program for business-to-business (B2B) and business-to-consumer (B2C) customers.

Requirements

  • Bachelor’s degree and at least 6 years of experience with customer loyalty OR High School/GED and at least 9 years of experience with customer loyalty
  • Experience establishing & maintaining relationships with individuals at all levels of the organization, including the executive level.
  • Experience leading cross-functional teams in a matrix organization
  • Experience developing strategic initiatives which align with business goals and budget.
  • Experience creating opportunities and leading initiatives that impact ROI and/or an organization's profitability
  • At least 2 years of experience contributing to financial decisions in the workplace.
  • At least 3 years of direct leadership, indirect leadership and/or cross-functional team leadership.
  • Willing to travel up to 5% of the time for business purposes (within state and out of state)

Preferred

  • Master's degree OR MBA
  • Demonstrated creative thinking and innovation in the Loyalty industry.
  • Direct experience owning and optimizing P&L performance to achieve business and financial objective.
  • Experience working with complex data analysis and applying AI/machine learning/personalization best practices.
  • Experience with retail or pharmacy.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • Experience leading cross-functional teams.
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Walgreens

3.1 Glassdoor

Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

Founded in 1901
Deerfield, Illinois, USA
92K employees (1,679 in marketing)
42% recommend to a friend
38% CEO approval

Salaries

Posted range

$150K/yr – $241K/yr

Taken straight from the job posting.

See all Walgreens salaries

Marketing Team

Marketing Team Size
575 (1% of company)
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$25M
Last Raise
$25M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $25M

Traffic Signals

Monthly Visitors
57.2M
Monthly Google Ads Budget
$3.1M
Traffic Source Mix
Search
39.4%
Direct
54.1%
Referral
4.7%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~92K

Recent News

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Director, Loyalty Strategy & Innovation

Walgreens · Deerfield, IL · On-site