Responsibilities

• Lead the strategy, evolution, and performance of Wingstop’s loyalty program, including member proposition, guest experience, value exchange, rewards, offers, personalization, and engagement strategy.
• Own the loyalty business roadmap, ensuring priorities are aligned to guest engagement, retention, frequency, digital sales, customer lifetime value, and profitable growth.
• Lead, coach, and develop the Loyalty Product Manager by providing clear direction, ongoing feedback, development support, and accountability for results.
• Define loyalty program goals, success metrics, and performance expectations across acquisition, activation, engagement, redemption, retention, reactivation, and member value.
• Partner with product, CRM, brand marketing, analytics, technology, operations, finance, guest experience, and external vendors to deliver loyalty capabilities and member experience improvements.
• Oversee prioritization of loyalty product initiatives, ensuring the team is focused on the highest-impact opportunities and making clear tradeoffs across business value, guest need, technical complexity, and operational feasibility.
• Lead cross-functional discovery and strategic planning for new loyalty features, offers, rewards, challenges, promotions, lifecycle journeys, and personalization opportunities.
• Build a disciplined test-and-learn agenda to improve member acquisition, onboarding, activation, engagement, frequency, retention, redemption, and incremental sales.
• Partner with analytics, finance, CRM, and brand teams to evaluate loyalty performance, offer effectiveness, incrementality, margin impact, customer behavior, and guest lifetime value.
• Translate performance insights, customer research, behavioral data, and test results into strategic recommendations and future roadmap decisions.

Requirements

• Bachelors Degree
• 10+ years of experience in customer marketing and Loyalty Program leadership, restaurant or retail experience highly preferred
• Experience with Partnerships preferred
• Experience with Loyalty marketing tool sets
• Strong business acumen
• Can handle high volumes of work with ability to prioritize effectively and hit promised timelines
• Ability to understand business objectives and requirements, organize and interpret campaign results, and deliver insights and recommendations in the marketing environment

Preferred

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room