Responsibilities

• Develop strategy and the overall perspective on what loyalty means to the Kohl’s customer and influence the program hierarchy to promote and reward customer behaviors
• Establish the member growth modeling and member lifecycle strategy
• Influence the creation of loyalty lifecycle moments, program benefits hierarchies and value propositions, including Kohl’s Card, MVC, Co-Brand Card, and Kohl’s Rewards program
• Drive acquisition into Kohl’s Rewards and Kohl’s Card with range of marketing strategies
• Drive all program promotion and marketing efforts, including management of program communication across marketing and digital touchpoints
• Lead marketing strategy with integrated program perspective on messaging, placement, audience, and offer
• Lead testing strategy for Kohl’s Card and Kohl’s Rewards programs - including value proposition and marketing
• Ensure promised benefits are delivered to customers as required and work with Compliance/Capital One to resolve any risk events that occur
• Partner cross-functionally to deliver loyalty offerings across all channels
• Integrate the Loyalty program voice and brand expression within broader marketing

Requirements

• Bachelor’s Degree
• 9+ years prior Marketing experience
• Exceptional strategic thinking and analytical skills
• Strong communication, influencing and partnering skills
• Innovative thinker with ability to synthesize data and blend with intuition and experience
• Ability to thrive in a fast-paced environment with changing business needs
• Demonstrated success in Loyalty program strategy and execution

Preferred

• Previous retail experience