Responsibilities

• Own email, SMS, and voice lifecycle channels end to end
• Manage deliverability and domain architecture: domain reputation, IP management, authentication protocols, carrier-level monitoring
• Design segmentation, sequencing, and personalization strategies tied to downstream conversion performance
• Own compliance across all lifecycle channels including TCPA, CAN-SPAM, state-level regulations, consent management, and suppression handling
• Build and manage a production team for campaign execution
• Partner with remote martech development resources to scope and implement infrastructure changes
• Coordinate with the Brand Systems Lead on email and SMS creative standards
• Coordinate with the Senior Media Buyer on lead handoff timing and contact strategy
• Participate in weekly cross-functional performance review
• Complete a full infrastructure audit: every email domain, sending IP, flow, sequence, SMS number, and voice program. Deliver a state-of-lifecycle document with a prioritized problem list.

Requirements

• 7 to 10 years in lifecycle marketing or CRM with at least 3 in a leadership role
• Hands-on expertise with enterprise email platforms, deliverability diagnostics, domain architecture, and authentication protocols
• Experience in lead gen, DTC, or high-volume consumer marketing. Regulated industry experience strongly preferred
• Ability to personally diagnose infrastructure and deliverability problems, not just direct a team to do so
• Experience building or restructuring a lifecycle marketing team
• This is a regulated environment. TCPA, CAN-SPAM, state-level contact regulations, consent management, and suppression handling are part of the daily operating reality. Getting this wrong is not just a deliverability problem, it is a legal exposure problem.

Preferred

• Experience with outbound voice and dialer systems in a marketing context
• Background operating lifecycle programs within financial services or lending with knowledge of relevant compliance constraints
• Experience partnering with remote martech or engineering resources to scope and ship infrastructure changes
• Familiarity with analytics and attribution platforms at the query or dashboard level
• SMS strategy experience including carrier filtering dynamics and copy optimization within compliance constraints