Director of Lifecycle Marketing

Responsibilities

• Building the engine. Build the lead and past-client nurture sequences at one company, then the onboarding, integration and automation to roll them out to every company in the portfolio.
• Running the rhythm. Update and launch campaigns every quarter so each company's nurture stays current with its offers and community events, and never turns into annoying promotions.
• Learning. Learn our companies, brands and positioning, and align how you work with the National Painting Group Model.
• Owning the numbers. Build your own dashboard and reporting for leads, estimates and revenue from nurture, by company and across the portfolio, and use the data to improve results year over year.
• Partnering with owners. Work with each business owner so campaigns are accurate, on brand, and in step with what's happening in their market.
• This is a builder role. You'll own nurture for our past clients and leads across every portfolio company: SMS, email, direct mail and phone. You'll build the system at one company, turn it into a process and automation that rolls out to all of them, and keep it current every quarter.
• Your scoreboard is simple: the leads, estimates and revenue your nurture produces.

Requirements

• You've built lead and past-client nurture across SMS, email, direct mail and phone calls, and you can show what it produced.
• You've built in Salesforce: journeys, automations, segments and reporting.
• You know data analytics for nurture: attribution, testing, deliverability and open-rate optimization.
• You write strong copy for every channel, and you know how to segment a database so the right message reaches the right person.
• You use AI and workflows to build a template once and create custom versions at scale.
• You collaborate well with business owners and keep every campaign on brand.
• You love owning a function end to end, and building something from nothing excites you.

Preferred

• Nice to have: Experience in home services or multi-location businesses, rolling out campaigns across brands or franchises, and Salesforce Marketing Cloud.

Benefits

• Location: Hybrid, based in Colorado. You'll be in person in Fort Collins 1 to 5 days a month for time with our team, training and events, and work remotely the rest of the time.