Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
4 days ago
Director of Lifecycle Marketing
USA (Remote)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 5 months ago
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Job Summary
Leading Change.org’s global lifecycle program, you’ll build a high-performing team, align executive on a 12-month email vision, and define a global brand email strategy. You’ll drive automated and brand campaigns, scale across markets, and ensure deliverability, compliance, and impact. A strong background in brand lifecycle and cross-functional collaboration is essential.
Job Description
Responsibilities
- Set vision, strategy, and executional excellence for Change.org’s global lifecycle program.
- Build and lead a high-performing Lifecycle Marketing team, including two direct reports focused on brand-led LCM and three dotted-line partners in Product Development (LCM Product Manager, Developer, Designer).
- Align senior leadership on a clear email vision and 12-month strategy that directly supports Change.org’s organizational and brand goals.
- Define and establish a global brand email goal, balancing impact, engagement, retention, and performance metrics.
- Develop a 6-month lifecycle strategy covering technical email roadmap & tooling, experimentation framework, design systems & templates, core goals, KIs, and KRs.
- Design and execute automated, personalized lifecycle campaigns that drive engagement and retention across the customer journey.
- Develop powerful and inspiring brand email campaigns that reinforce Change is an impactful, trusted, and open brand.
- Connect automated journeys and brand campaign communications into a cohesive, end-to-end user experience.
- Standardize and scale branded email design and content across 13 international markets while respecting local nuance.
- Govern overall health of the email program and deliverability, reputation, and compliance.
Requirements
- 8-10 years leading high-volume and visionary brand lifecycle programs
- Strong brand strategy expertise
- 4+ years in management
- ESP experience e.g. Iterable
- Experience in driving expansion of channels beyond email like web, push notifications, sms and whatsapp
- Experience with lifecycle at content-based consumer internet platforms is a plus
Preferred
- Experience with lifecycle architecture including AI-powered segmentation and personalization at scale
- Technical email knowledge: automation, segmentation, deliverability; experience with Iterable/Braze (nice to have)
- Experience managing Lifecycle at content-based consumer internet platforms is a plus
- Knowledge of AI and machine learning applications in personalization is a plus
Change.org
Change.org is the world’s largest tech platform for people-powered, social change. More than half a billion people across more than 196 countries use our technology-driven petition and campaign tools to speak up on issues they’re passionate about. Approximately 70,000 petitions are created and supported on our platform every month, with 1.7 million new people joining our global network of users every week. People on Change.org have powered tens of thousands of campaign victories worldwide, and more are winning every week.Every day, our users collaborate to organize on local, national and global issues; hold corporations to account; and demand action from decision makers at the highest levels of government and business. Our platform is free to use, open to all, and completely independent because it’s funded by the people who use it. Our independence makes us a trusted resource for decision makers, who turn to the platform to hear from and respond to the communities they represent. The nonprofit Change.org Foundation oversees both the Change.org Public Benefit Corporation (PBC), a wholly owned corporate subsidiary focused on technology, innovation and growth; and the Change.org charitable programs focused on empowering the most marginalized people and communities globally. This hybrid structure of two mutually supporting organizations enables us to combine the ambition and growth trajectory of a tech company with the mission-focused stewardship of a nonprofit.As an organization, Change.org is committed to providing the tools, resources and support needed to empower anyone, anywhere to create the change they want to see.We love serving our incredible users, and we love our staff too. We show it with competitive salaries, unlimited vacation, 18 weeks of parental leave, and a high impact, low-ego team that can’t wait to learn from you and teach you what they know.
