Director of Lead Generation

Responsibilities

• Lead Generation & Demand Creation (Primary Focus)
• Own and execute a top-of-funnel demand generation strategy to increase lead volume and pipeline contribution.
• Develop multi-channel acquisition campaigns across channels such as:
• Paid digital (search/social/display)
• Content marketing and SEO
• Webinars and virtual events
• Email nurture and lead magnet programs
• Partnerships/co-marketing (as applicable)
• Create compelling messaging and campaign offers optimized for conversion at each step of the funnel.
• Performance Marketing & Channel Optimization

Requirements

• 5+ years of marketing experience with at least 2+ years in demand generation / performance marketing leadership.
• Proven success driving top-of-funnel lead generation with measurable outcomes.
• Strong knowledge of:
• - Demand gen funnel mechanics (awareness → MQL)
• - Paid acquisition and conversion rate optimization
• - Marketing automation and CRM reporting
• Demonstrated ability to translate performance data into strategy and execution.
• Experience managing budgets, vendors, and cross-functional stakeholders.

Preferred

• Experience in B2B SaaS, services, or technology (industry dependent).
• Familiarity with ABM or hybrid demand-gen models (if applicable).
• Hands-on experience with tools such as: HubSpot / Marketo / Salesforce / etc.
• Google Analytics & reporting dashboards
• Ads platforms (Google Ads, LinkedIn Ads, Meta, etc.)

Benefits

• Remote work flexibility (Work from Here)
• Comprehensive benefits package that includes medical, dental, vision and 401K effective day 1
• Generous PTO
• Affinitiv celebrates diversity, equality, and an inclusive environment.
• Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.