Responsibilities

• Establish a center of excellence that efficiently executes paid social initiatives while driving innovation aligned with business goals.
• Develop and execute social strategies for evergreen and event-based campaigns, working closely with internal and external stakeholders.
• Provide strategic guidance to clients; anticipate and address client needs and challenges; and plan and develop measurable programs that are on strategy, remain within budget, and exceed client objectives. Establish clear success criteria and benchmarks before and after each campaign.
• Develop social strategies using industry knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed, quantitatively based recommendations that support client goals and objectives.
• Optimize targeting, segmentation, and performance across product categories, audiences, personas, and industries by continuously analyzing data and recommending improvements.
• Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and leading industry practices to position Rise as a leader in social media.
• Manage financial performance, including budget allocation, client billing, team billability, and account profitability.
• Deliver insightful and persuasive presentations to clients and prospects.
• Maintain accountability for executional accuracy across all team members.
• Manage a team of direct reports working remotely and across Rise locations, with responsibility for all aspects of team oversight, including employee onboarding, training, performance, accountability, behavior, and retention.

Requirements

• Education - Bachelor’s degree in communications, marketing, advertising, business, or a related field.
• Ability to speak, read, and write in English.
• Experience - At least 10 years of relevant experience in digital or social marketing. Agency experience is preferred.
• At least five years of experience tactically managing campaigns within advertising platforms.
• Experience with or familiarity with additional digital channels, such as programmatic advertising, SEO, affiliate marketing, or paid search, is preferred.
• Expert proficiency with the Microsoft Office suite, with a strong emphasis on Excel.
• Experience building media plans and determining annual and monthly budget allocations using different forecasting methodologies.
• Demonstrated experience developing, managing, and leading high-performing teams.
• Strong relationships with publisher and technology partners.
• Expert knowledge of the role and importance of social media within a media plan and how to leverage its strengths.

Preferred

• Experience with additional social and social-adjacent platforms, such as X, Reddit, LinkedIn, and Pinterest, is preferred.

Benefits

• We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.