Responsibilities

• Lead performance intelligence across Spectrum's paid, owned, earned, influencer, creator, and social listening ecosystem.
• This role synthesizes data from multiple agencies and channels into strategic recommendations that improve business performance - not just reporting.
• Working cross-functionally with Paid Media, Organic, Influencer, Community Management, Creative, Analytics, and Client Leadership, this role identifies optimization opportunities, develops actionable recommendations, and ensures insights translate into measurable business outcomes across the social ecosystem.
• The Director serves as the connective tissue between measurement and activation, helping Spectrum make smarter investment, creative, audience, and content decisions.
• 35% - Performance Intelligence & Strategic Insights
• 30% - Cross-Channel Optimization & Activation
• 20% - Measurement, Testing & Performance Frameworks
• 15% - Cross-Functional Leadership & Knowledge Management
• Own Spectrum's Performance Intelligence function, ensuring every deliverable includes insights, implications, and recommended actions.
• Synthesize performance across paid, owned, earned, influencer, creator, 3rd party measurement, and social listening into a unified executive view.

Requirements

• Experience: 10+ years leading social performance strategy, intelligence, measurement, and optimization across paid, owned, earned, influencer, and creator ecosystems.
• Experience synthesizing cross-channel data into strategic business recommendations.
• Background partnering across social paid, owned, earned, influencer, creative, and analytics teams.
• Executive-level storytelling and client leadership experience.
• Technical: Deep expertise across Meta, TikTok, Reddit, YouTube, LinkedIn, Pinterest, Snapchat, and Nextdoor.
• Strong understanding of MMM, Lift Studies, attribution, Adobe, first-party measurement, and social listening tools (i.e., Hootsuite/Sprout)
• Experience with Tableau, Power BI, Looker, Excel, and automation tools.
• Disposition: Strategic, collaborative leader who connects data to action, challenges the status quo, and drives continuous optimization across Spectrum's integrated social ecosystem.

Benefits

• health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.