Responsibilities

• Own Auberge Collection's global performance marketing strategy across paid search, paid social, metasearch, display, programmatic, video, and emerging channels.
• Lead media planning, optimization, measurement, and investment strategy with our agency partners to maximize commercial performance and return on marketing investment.
• Drive continuous testing, innovation, and optimization across acquisition channels.
• Lead digital go-to-market planning and activation for corporate marketing initiatives.
• Coordinate execution across Brand, Creative, Digital Product, CRM, Sales, Revenue Management, Operations, and agency partners to ensure seamless launches.
• Partner with Digital Product and Innovation teams to bring new digital capabilities to market and ensure marketing strategies evolve alongside customer experiences.
• Champion emerging technologies, including generative AI, agentic experiences, and evolving LLM/AI-powered search, to strengthen digital acquisition, engagement, and operational effectiveness.
• Define and evolve Auberge Collection's global performance marketing operating model.
• Establish governance, playbooks, standards, and best practices that enable regional and property teams while maintaining enterprise consistency.
• Standardize planning, campaign execution, reporting, and optimization processes across the portfolio.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 10+ years of experience leading performance marketing, integrated marketing, or digital strategy within a complex, multi-brand or multi-location organization.
• Proven success managing agency partnerships, large-scale media investments, and cross-functional marketing initiatives.
• Experience building marketing operating models, governance frameworks, and scalable processes across distributed teams.
• Strong analytical, strategic, and organizational leadership skills with the ability to influence across a matrixed organization.

Preferred

• Hospitality, luxury, travel, or consumer lifestyle experience preferred.
• Experience leveraging AI-enabled marketing capabilities and modern digital marketing technologies is strongly preferred.

Benefits

• comprehensive medical, dental, vision and voluntary benefits, 401k employer match, employer paid life insurance, employee assistance program and a team member hotel stay program.