Responsibilities

• Build and lead go-to-market playbooks that tell every platform (linear, FAST, app, social, email, web) what to push, when, and why—eliminating the patchwork approach
• Keep 30+ annual tentpoles on track, ensuring every campaign is coordinated, measured, and impactful
• Drive cross-functional execution so creative, media, content, PR, and platform teams hit the same moment, every time
• Manage the master marketing calendar—prioritize events into tiered A/B/C packages aligned to engagement and revenue goals
• Develop campaign timelines, briefs, and execution checklists that keep teams aligned and out of “last-minute scramble” mode
• Partner across Growth, Ad Sales, Distribution, Production, Industry Relations, to surface and support monetization opportunities via our O&O channels, tentpole events, Tournament and Tour partnerships
• Identify ways to make our marketing assets work harder—maximizing visibility, relevance, and return
• Translate marketing priorities into sales-ready campaign decks and activation plans that bridge editorial, content, and revenue teams
• Lead support for Ad Sales RFPs and brand integrations with creative ideas, smart packaging, and clear campaign ROI
• Build a scalable integrated marketing process—codifying best practices, creative asset needs, performance tracking, and post-campaign insights
• Ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats