Account Manager
Practice Growth Co
USA (Remote)
$70K/yr - $85K/yrAgencyFull-timeMid level4+ years exp.
5 hrs ago
Director, Integrated Marketing
Dallas, TX (Remote)
$155K/yr – $194K/yrDirector/ExecutiveFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive integrated marketing across brand, demand generation, digital, and events to power enterprise growth.
- Own integrated marketing strategy across brand, demand, digital, SEO/AEO, social, and events.
- Must-have: Proven track record driving measurable enterprise impact with integrated programs.
- Standout: Ability to lead a Demand Gen Manager and align Creative, Product Marketing, and Sales for a consistent market narrative.
Job Description
Responsibilities
- Own Bestow's integrated marketing strategy across brand, demand generation, digital, SEO/AEO, social, and events.
- Partner closely with Creative to steward how Bestow shows up as a brand across every external channel — ensuring consistency, credibility, and a market presence that earns trust with enterprise buyers.
- Build and execute campaigns that drive brand awareness and consideration, translating creative direction into channel strategies that move buyers from first impression to active consideration.
- Build and run demand generation programs that contribute to pipeline — owning marketing's role in moving buyers through the funnel and passing qualified interest to Sales.
- Invest in brand equity across the full ecosystem — ensuring Bestow's market presence resonates not just with prospects, but with existing clients and partners as well.
- Manage paid and organic digital channels, ensuring efficient spend and measurable impact.
- Oversee SEO and AEO strategy to ensure Bestow is discoverable when and where buyers are looking.
- Build and execute an events and experiential strategy that supports pipeline and presence.
- Hire, develop, and lead a Demand Generation Manager, with the expectation of growing the remit over time.
- Partner closely with Creative, Product Marketing, Sales, and Communications to ensure message consistency across every touchpoint.
- Leverage AI tools to accelerate campaign execution, improve targeting, and scale personalization across channels.
- Establish KPIs, reporting frameworks, and a culture of accountability across all channels.
- Represent marketing's market presence work to cross-functional stakeholders.
Requirements
- Proven track record of building and executing integrated marketing programs that drive measurable impact.
- Deep expertise across brand, demand generation, digital, and events — with the ability to lead each channel strategically, not just tactically.
- A strong brand stewardship instinct — you know how to partner with Creative to ensure every channel reinforces a consistent, credible external presence, without overstepping into brand ownership.
- Experience marketing to enterprise buyers in a complex, long-cycle sales environment.
- Strong analytical orientation: you measure what matters and make decisions based on data.
- A builder's mindset — comfortable creating structure, process, and strategy in a fast-moving environment.
- Excellent communicator and collaborator who can align cross-functional teams around a shared market narrative.
- Both agency and in-house experience preferred — you understand how to get the best out of agency partners because you've been on both sides.
- Experience in fintech, insurtech, or enterprise SaaS is a plus.
Preferred
- Experience in fintech, insurtech, or enterprise SaaS is a plus
Benefits
- Competitive salary and equity based on role
- Policies and managers that support work/life balance, like our flexible paid time off and parental leave programs
- 100% paid-premium option for medical, dental, and vision insurance
- Lifestyle stipend to support your physical, emotional, and financial wellbeing
- Flexible work-from-home policy and open to remote
- Remote and WFH options, as well as a beautiful, state-of-the-art office in Dallas’ Deep Ellum, for those who prefer an office setting
- Employee-led diversity, equity, and inclusion initiatives
Bestow
Bestow partners with top life insurance carriers to deploy cutting-edge technology and data solutions that reduce costs, maximize efficiency, and drive growth by streamlining processes from origination and underwriting through administration.
