Responsibilities

• Global GTM Strategy and Commercial Alignment - Build authentic, trusted relationships with Product Management; Content, Digital, Social, Events, and Field Marketing; and Commercial leaders across Inside Sales, Mid-Market Sales, Enterprise Sales, and Account Management in North America, EMEA, and APAC. - Understand commercial priorities, product capabilities, roadmap opportunities, buyer personas, and market needs, and translate them into integrated acquisition, expansion, retention, and product-market education initiatives. - Establish and run a regular operating rhythm with Product, Marketing, and Commercial leadership around major plays, customer priorities, campaign performance, and optimization opportunities. - Act as a consultative advisor and domain expert, helping stakeholders connect product capabilities to business problems, competitive positioning, buyer needs, and differentiated value. Integrated Campaign Design and Orchestration - Co-design global integrated demand generation campaigns and sales plays with Product, Commercial, and regional Marketing teams across account-based marketing, events, webinars, multi-touch nurture, digital, social, content, competitive response, customer-tier, and product launch initiatives. - Own global campaign briefs, messaging architecture, audience and persona strategy, calls to action, campaign playbooks, and success measures, enabling regional teams to localize and execute effectively. - Coordinate with Field Marketing and specialist Marketing functions on execution, creative, targeting, channel mix, and market adaptation. This role sets the global framework and interlock; Field Marketing owns regional activation and the day-to-day regional marketing-sales relationship. - Establish repeatable GTM methodologies and campaign frameworks that improve efficiency, consistency, and effectiveness while enabling local experimentation. - Support both net-new acquisition and expansion, adoption, and retention across a complex, multi-product portfolio with differing ACVs, buying motions, use cases, and customer profiles. Team Leadership and Capability Development - As Altus Group grows, build, mentor, and develop a distributed global team of campaign strategists and program managers, with clear accountability for programs, regions, or lines of business. - Create clear interfaces across Product Marketing, Field Marketing, Digital, Content, Social, Events, Design, Marketing Operations, Sales Operations, and Commercial teams to reduce duplication and clarify decision rights. - Build practical team capability in integrated campaign planning, modern GTM methods, commercial acumen, analytics, and responsible use of AI/Gen AI. Measurement, Insights, and Optimization - Partner with Field Marketing and operations to establish an integrated reporting cadence and assess pipeline contribution, revenue influence, win rates, expansion impact, campaign efficiency, and overall performance. - Use performance data and commercial feedback to optimize campaign strategy, messaging, audience segmentation, targeting, channel mix, and field execution. - Apply testing and multi-touch analysis where appropriate, while balancing quantitative performance with market feedback, product priorities, and sales insight. - Provide regular, actionable reporting on campaign reception, performance, lessons learned, and recommended improvements.

Requirements

• 10+ years of B2B marketing experience, with at least 5 years in a business development, sales, client strategy, sales strategy, or closely related commercial role.
• Demonstrated ability to build trusted, high-functioning relationships with senior Product, Marketing, and Commercial leaders and serve as a consultative advisor and domain expert.
• Proven track record designing and executing integrated demand generation and go-to-market programs that generated measurable pipeline and revenue in a B2B technology environment.
• Background in B2B software, SaaS, or technology-enabled professional services; experience marketing or selling AI-enabled solutions or services is valuable.
• Strong understanding of B2B SaaS GTM motions and the commercial measures used to assess acquisition, expansion, retention, and campaign performance.
• Experience managing, developing, and scaling teams .
• Comfort operating selectively hands-on in campaign execution while also leading, coaching, and scaling a team.
• Ability to partner with Marketing Operations, Sales Operations, FP&A, and analytics teams to interpret performance data and translate insights into campaign improvements.
• Practical experience applying AI/Gen AI to improve GTM planning, targeting, content development, campaign execution, efficiency, or effectiveness.
• Strong command of modern marketing and sales technology, including CRM, marketing automation, ABM platforms, and intent data tools.

Benefits

• What Altus Group offers: - Rewarding performance: competitive compensation, incentive and bonus plans, and a total rewards package prioritizing mental, physical, and financial well-being. - Growth and development: we invest in your professional learning. Our Altus Intelligence Academy offers over 150,000 hours of learning content. - Flexible work model: our Activity-Based Work model provides flexibility to align your work location to the needs of the work — use the office for collaboration and remote work for focused tasks.