Sr. Director, Integrated Marketing
Shutterfly
USA (Remote)
$180K/yr - $255K/yrIn-houseFull-timeSenior level
6 days ago
Director Integrated & Field Marketing
Boston, MA (Remote)
$130K/yr – $160K/yrDirector/Executive8+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own local and multi‑venue marketing with a strong PR and partnerships angle, guiding calendar-driven campaigns that connect brand storytelling to real-world openings and experiences.
- Integrated Marketing: Own seasonal and tentpole campaigns across channels to unify brand storytelling.
- Field / Local Venue Marketing: Create scalable playbooks that drive awareness and traffic in each market and align with operations.
- Public Relations & Brand Communications: Shape venue announcements, openings, partnerships, and launches with clear messaging and materials.
Job Description
Responsibilities
- Integrated Marketing: Build and own the seasonal and tentpole campaign strategy that connects brand storytelling across channels.
- Field / Local Venue Marketing: Lead local marketing strategy across Level99 venues with playbooks and programs that drive awareness and traffic.
- New Venue Openings: Lead marketing and PR for new venues from pre launch to momentum post open, with repeatable opening playbooks.
- F&B and Craft Partner Marketing: Partner with culinary and beverage teams to maximize relationships through marketing, storytelling, programming, and PR.
- Public Relations & Brand Communications: Lead PR strategy for venue announcements, openings, launches, and key brand moments with messaging and materials.
- Partner with Operations and venue leaders to ensure efforts are practical, data-driven, and aligned to business goals.
- Manage execution at the venue level while deploying strategy across channels like social and lifecycle.
- Serve as a liaison to highlight new features, games, and moments in the most effective way.
- Lead local campaigns tied to restaurant concepts, menus, and culinary moments, with activation across channels.
- Oversee menu rollout processes and support branded restaurant touchpoints with the F&B team.
Level99 Entertainment
Level99 is a sprawling adult playground with 50+ life-sized mini games and challenges where you’ll dodge axes, crack puzzles, and outsmart obstacles. Our games are active, social, and endlessly replayable. Each challenge is designed to bring a group together in engaging activities that take 1 to 4 minutes to complete, sparking moments of laughter in epic fails and high-fives in triumphant wins. Level99 tracks each player’s progress as they work their way up the coveted leaderboard or try to collect every “star” available in the venue, unlocking exclusive rewards as they play. To enhance the gaming experience, Level99 offers a full-service bar and restaurant in partnership with licensed local craft brewers. To date we have worked with Night Shift Brewing and Victory Brewing to feature our scratch-made cooking, legendary craft beers, hand-made creative cocktails, and a variety of dining and gathering spaces for events. Level99 opened its first location in 2021 in Natick, MA. Since then we have opened additional venues in Providence, RI and Tysons, VA, and have planned future openings in Orlando, FL, West Hartford, CT, and King of Prussia, PA. We are backed by Act III Holdings, led by Panera founder Ron Shaich, and we have a talented team that has worked on successful entertainment projects such as 5 Wits, Boda Borg, Blue Man Group, and Walt Disney Imagineering. Check out our website to learn more about Level99. Come #WorkWhereYouPlay!
