Responsibilities

• Integrated campaign architecture
• Build and lead integrated campaign pillars aligned to annual GTM priorities
• Develop campaign briefs aligned to strategic and GTM priorities, leveraging Product Marketing- defined ICPs, buyer personas, and messaging frameworks
• Define channel mix, funnel stages, and success metrics
• Coordinate activation across paid media, web, SEO/AEO, lifecycle marketing, content, webinars, field marketing, and partner channels
• Ensure campaigns reflect education buying cycles that span months (and sometimes longer)
• Align channel leaders around shared goals and reduce siloed execution
• MQL, pipeline, and performance

Requirements

• 8–12+ years in demand generation, growth, or revenue marketing with direct ownership of pipeline targets
• Experience marketing into complex B2B environments with multi-stakeholder buying groups and long sales cycles
• Education sector or EdTech experience strongly preferred; familiarity with district, Head Start, and private program buying dynamics a plus
• Strong track record partnering with Product Marketing to bring positioning, messaging, and launch strategy to market through integrated campaigns
• Demonstrated success partnering with Sales and MDR/SDR teams to improve conversion rates and lead follow-up/acceptance
• Strong working knowledge of Salesforce and marketing automation platforms; comfort with funnel math, segmentation, attribution, and reporting
• Proven experience reallocating budget and resources based on performance data to improve pipeline outcomes
• Clear communicator who can influence cross-functional leaders; structured thinker who simplifies, prioritizes, and makes decisions grounded in impact

Benefits

• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee