Responsibilities

• Build and lead integrated campaign pillars aligned to annual GTM priorities.
• Develop campaign briefs aligned to strategic and GTM priorities, leveraging Product Marketing-defined ICPs, buyer personas, and messaging frameworks.
• Define channel mix, funnel stages, and success metrics.
• Coordinate activation across paid media, web, SEO/AEO, lifecycle marketing, content, webinars, field marketing, and partner channels.
• Ensure campaigns reflect education buying cycles that span months (and sometimes longer).
• Align channel leaders around shared goals and reduce siloed execution.
• Own quarterly and annual Marketing Qualified Lead targets by segment.
• Own marketing-sourced and marketing-influenced pipeline contribution targets

Requirements

• 8–12+ years in demand generation, growth, or revenue marketing with direct ownership of pipeline targets.
• Experience marketing into complex B2B environments with multi-stakeholder buying groups and long sales cycles.
• Education sector or EdTech experience strongly preferred; familiarity with district, Head Start, and private program buying dynamics a plus.
• Strong track record partnering with Product Marketing to bring positioning, messaging, and launch strategy to market through integrated campaigns.
• Demonstrated success partnering with Sales and MDR/SDR teams to improve conversion rates and lead follow-up/acceptance.
• Strong working knowledge of Salesforce and marketing automation platforms; comfort with funnel math, segmentation, attribution, and reporting.
• Proven experience reallocating budget and resources based on performance data to improve pipeline outcomes.
• Clear communicator who can influence cross-functional leaders; structured thinker who simplifies, prioritizes, and makes decisions grounded in impact.

Benefits

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth