Responsibilities

• Lead and develop a multi-disciplinary team spanning integrated marketers (aligned to Industry, AI, Games, and Grow/Ads BUs), content marketers, case study writers, and editors — setting direction, raising the bar on quality, and building a culture of ownership and accountability
• Evolve the integrated marketing function: your IMs aren’t just campaign strategists — they’re content producers responsible for developing and publishing the assets that drive their BU's pipeline
• Build and scale a content production engine: editorial calendars, briefing systems, review workflows, publishing pipelines, and QA standards that sustain high output without sacrificing quality
• Define content strategies for integrated marketing and demand generation campaigns in close partnership with Product Marketing
• Partner with our AI SEO specialist to translate keyword research and LLM optimization signals into a prioritized content roadmap and production plan
• Use data to run the function — set measurable goals, track performance across content and campaigns, and bring regular reporting and insights to senior leadership
• Explore and implement AI tools and automation workflows (Claude Cowork, Jasper) to increase throughput while maintaining brand voice and accuracy
• Oversee production of high-quality content across formats — case studies, articles, ebooks, videos, webinars, social posts, and marketing collateral — in service of company goals
• Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns and ensure consistency across channels
• Serve as a trusted partner and advisor to leadership across Unity's Ads, Game Development, Industry, and AI businesses

Requirements

• At least seven (7) years of experience in content marketing, integrated marketing, or a combination of both
• at least three (3) years in the gaming industry or a closely adjacent developer tools or prosumer SaaS environment
• Demonstrated experience building content programs and marketing operations at scale — not just campaigns, but repeatable systems and infrastructure across B2B and B2C
• A track record of leading integrated marketing teams with accountability for pipeline
• Strong analytical instincts — you set measurable goals, track performance, and use data to decide what to build, cut, or double down on
• Fluency in AI SEO and LLM optimization — enough to be a strong partner to our SEO specialist and make informed editorial decisions based on their guidance
• Hands-on experience with AI-assisted content workflows — you've used automation tools and AI writing systems, and know how to apply them thoughtfully at scale
• A history of leading and developing multi-disciplinary teams — integrated marketers, writers, editors, and ops-focused roles
• Excellent writing, editing, and storytelling instincts, with the ability to maintain quality standards across a high-volume content operation
• Proficiency in content management systems, SEO tools, and analytics platforms

Preferred

• Experience with AI-assisted content workflows
• Hands-on experience with AI tools and automation workflows (Claude Cowork, Jasper)
• Fluency in AI SEO and LLM optimization

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program