Responsibilities

• Define and steward Cobot’s brand voice, visual identity, and messaging across all external channels (earned, owned, and social), shaping company, product, and feature positioning through a strategic narrative that differentiates Cobot and translates complex robotics and AI capabilities into clear, compelling value for both technical and non-technical audiences.
• Build and scale a high-impact content and editorial engine spanning thought leadership, technical content, customer stories, announcements, and executive communications, maximizing reach through intelligent repurposing across formats while leading media relations and executive visibility initiatives that elevate Cobot’s leadership voices and position the company as the authoritative voice in Physical AI.
• Own and execute Cobot’s paid growth strategy across channels (LinkedIn, Google, programmatic, ABM), building and optimizing full-funnel conversion from awareness to pipeline while managing marketing budget allocation, forecasting pipeline contribution, and continuously improving performance through testing of creative, targeting, and messaging.
• Implement AI-powered tools and workflows to automate lead scoring, nurture sequences, personalization, and pipeline intelligence, partnering closely with Sales and RevOps to ensure seamless lead handoffs, accurate attribution, and closed-loop reporting on marketing-sourced pipeline.
• Partner with Sales, Business Development, Product, and Engineering to develop sales enablement materials, customer stories, positioning, and launch strategies that bring new capabilities to market and accelerate deal cycles.
• Lead strategic communications for key milestones, partnerships, and company announcements while developing messaging and content that strengthens Cobot’s brand and helps attract world-class engineers and operators.
• Partner closely with leadership on high-stakes communications—including board materials, investor updates, and strategic narrative development—while preparing executives for media appearances, keynotes, and customer presentations and serving as a trusted advisor on messaging strategy for sensitive or high-visibility communications.
• Build and lead a high-output marketing and creative team over time while managing external agencies, freelancers, and creative partners, establishing processes and workflows that enable rapid execution without sacrificing quality.

Requirements

• 12+ years of experience in marketing, brand, communications, or product marketing, including 3+ years in a senior or leadership role; VC-backed startup or entrepreneurial experience is a plus.
• Proven track record of building or significantly scaling brand and communications functions in high-growth environments and demonstrated ability to translate deeply technical products into clear, emotionally compelling narratives.
• Experience leading campaigns and initiatives that drive measurable business outcomes, including pipeline growth, hiring, and strategic partnerships.
• Exceptional writing and editing skills, with a portfolio spanning executive communications, web copy, presentations, long-form content, and thought leadership.
• Strong creative judgment and experience collaborating with designers and creative teams to produce polished, on-brand work, alongside proficiency with CRM and marketing automation platforms to build workflows, dashboards, and reporting tied to business outcomes, and experience optimizing paid media and leveraging AI-powered marketing tools for personalization, lead scoring, content generation, and pipeline insights.
• Strategic yet hands-on operator who collaborates effectively across product, engineering, sales, and executive teams, and thrives in fast-moving, high-growth environments with ambiguity and limited resources.
• Highly motivated teammate with excellent oral and written communication skills.
• Enjoy working in a fast paced, collaborative and dynamic start-up environment as part of a small team.
• Willing to occasionally travel
• Must have and maintain US work authorization.

Preferred

• Experience in robotics, drones, aerospace, defense, or industrial automation
• Familiarity with Physical AI, embodied AI, or machine learning concepts
• Experience with ABM platforms (6sense, Demandbase, Terminus) or intent data tools
• Experience supporting fundraising communications or investor relations
• Data-driven decision maker who balances quantitative rigor with creative intuition