Responsibilities

• Integrated Strategy & Planning
• - Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.
• - Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.
• - Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.
• - Define campaign objectives, KPIs, and success metrics across the full funnel.
• Influencer Marketing (Direct Ownership)
• - Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).
• - Build and scale a tiered creator ecosystem (nano → macro → cultural tastemakers).
• - Oversee influencer sourcing, outreach, contracts, budgets, and usage rights.
• - Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.

Requirements

• - 10+ years of experience in integrated marketing, brand marketing, or growth marketing.
• - Proven experience leading Influencer Marketing and PR for premium consumer brands.
• - Strong track record of launching products and scaling integrated, earned-led campaigns.
• - Experience managing budgets, teams, and agency partners.
• - Strategic, creative thinker with strong operational discipline.
• - Deep understanding of influencer ecosystems, media relations, and cultural marketing.
• - Strong creative instincts with a sharp eye for design and storytelling.
• - Data-driven and comfortable using insights to guide decisions.
• - Exceptional communicator, relationship builder, and people leader.
• - Thrives in fast-moving, highly collaborative environments.

Preferred

• - Experience in DTC or omnichannel retail.
• - Background in design-led, lifestyle, or premium home brands.
• - Passion for coffee, design, and elevating everyday rituals ☕️

Benefits

• - Medical/dental/vision insurance
• - Better Yourself Wellness credit & Better Your Community donation matching
• - Monthly Fitness Stipend
• - Summer Fridays
• - Paid Parental Leave
• - Generous discount on Fellow products
• - Best coffee anywhere