Responsibilities

• Proven success developing and leading paid and earned creator programs at scale, employing a wide range of creator strategies for brands
• Deep understanding of the marketing funnel and the role influencer marketing can play at each stage, from awareness and engagement to consideration and conversion
• Clear command of social media platforms and the content formats and activation strategies that perform best across each
• Experience integrating paid media with creator content to extend reach, optimize performance and drive measurable outcomes
• Strong analytical capabilities, using data to inform strategy, establish goals and KPIs, optimize programs, and communicate results in clear and meaningful ways
• Highly proficient project manager who can mobilize teams and keep internal and client stakeholders apprised of progress and priorities
• Extensive budget-management experience, with a strong understanding of creator costs and contract negotiations
• Proven, collaborative people leader who can mentor team members, foster collaboration and build the skills and structure needed to support individual and department growth
• A champion of influencer marketing who enjoys sharing best practices regarding influencer marketing trends, emerging technologies, and FTC, CARU, COPPA and other relevant guidelines

Requirements

• The ideal candidate will have a demonstrated focus on influencer marketing in an agency setting
• 8+ years’ experience in PR, communications and marketing with at least 3-4 years in influencer marketing and social media
• Must possess a strong business acumen, with an interest in client service and learning the nuances of multiple clients’ businesses across a range of sectors and audiences
• A persuasive communicator
• Committed to team success

Benefits

• 360PR+ offers a progressive benefits package, including 90% employer-paid health care for employees, 401k matching contribution, generous paid time off including vacation and wellness days, a flexible hybrid work schedule, and other perks such as a Lifestyle Spending Account, mobile phone reimbursement, Summer Fridays, pet parent leave, matching gift program for charity of employee’s choice, and more.