Director, Influencer & Creator Marketing

Responsibilities

• Strategic Leadership: Develop, own, and implement an influencer and creator marketing strategy across all digital platforms to optimize engagement, build strong relationships and super fans, reach, EMV, new user acquisition, and brand growth.
• Team Management: Directly oversee and manage all aspects of the influencer and creator marketing teams, including influencer relations, collaborations, partnerships. Building a team that will support East/West and across the country all levels of influencers and creators.
• Campaign Execution: Lead the creation and execution of integrated digital marketing campaigns, leveraging original content, user-generated content (UGC) working with social, public relations (PR) and paid media to support new product launches, core products, collaborations, and partnerships. Work closely with internal teams such as PR, eCommerce, National Retail Team, and e.l.f. stores and all channels to ensure a cohesive approach.
• Influencer Relations: Bring an established network of influencers and creators to drive long-term, meaningful success for e.l.f. Cultivate new influencer relationships and foster collaborations with key beauty, lifestyle and entertainment influencers and creators, developing compelling partnership ideas that boost brand reach and EMV.
• Content Integration: Oversee the integration, approval, and deployment of digital content that tells compelling brand stories working with social team across all social media platforms, that aligns with strategic vision, and meets engagement, user acquisition, and growth targets.
• Target Setting & Reporting: Set revenue leaning into affiliate program, EMV, and growth targets for campaigns and launches. Monitor and report on these metrics, adjusting marketing and spending plans as needed to achieve targets. Provide actionable insights and recommendations based on integrated marketing results.
• Budget Management: Manage and achieve budget targets influencer/creator relations. Regularly report on budget performance and adjust plans as necessary to meet annual goals.

Requirements

• Education: BA or BS required.
• Experience: 6-8 years of hands-on experience working with digitally native, social-first brands, with a deep understanding of influencer/creator relations and social media marketing across platforms such as Instagram, Stories, Facebook, Twitter, Pinterest, Snapchat, and YouTube.
• Proven Success: Demonstrated experience in scaling social platforms and driving influencer collaborations to achieve brand awareness, engagement, and sales. Ability to set and implement strategies across multiple platforms.
• Creative & Strategic Vision: Strong ability to develop, implement, and measure integrated marketing campaigns, coupled with a discerning eye for brand storytelling through visual content. Capable of learning and applying the brand voice effectively.
• Trend Awareness: A keen interest in identifying emerging social channels and staying ahead of the next generation of social and influencer marketing trends.
• Leadership: Highly entrepreneurial and self-directed, with a proven track record of rapidly growing brands. Strong leadership skills and the ability to work cross-functionally to drive results.
• Passion for Beauty: Genuine passion for the beauty industry, with an up-to-date knowledge of trends and beauty vloggers. Must be among the first to know about new beauty launches.