Responsibilities

• Translates technical products and features into customer benefits.
• Follows and analyzes market trends to position products.
• Develops product marketing strategies (e.g., advertising, product launching).
• Craft product messages across marketing channels (landing pages, ad campaigns, etc.).
• Maintains marketing product/industry expertise and ensures connectivity with commercial teams.
• Maintains product-level strategy materials, including personas and market positioning.
• Collaborates with the business team to uncover insights for developing marketing and branding strategies for existing and new products
• Conducts meetings regularly with sales management to review pipeline, resolve challenges, brainstorm possible solutions, and provide training.
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.
• Directs team to ensure products are well-positioned within industry marketing strategies.

Requirements

• University Degree (Equivalent to a Bachelor’s degree) in Marketing or a related discipline.
• 10 years’ experience in marketing. 5 years managing teams
• Master’s in Business Administration or Marketing or a related field, preferred.
• Software experience required.
• Expert and disciplined communicator.
• Strong collaboration. Drives team engagement and team building.
• Works well in a matrix organization.
• Excellent facilitation, project planning and management.
• Strong business acumen.
• Budget management, negotiation, and financial analysis skills.

Benefits

• The position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country.
• We also provide full-time employees with paid time off including vacation (20 days), holiday including floating holidays (12 days) and sick time off (72 hours).