Director II Customer Growth

Responsibilities

• Lead Hannaford's e-commerce customer growth strategy, with accountability for accelerating online sales, customer adoption, order frequency, customer satisfaction, and long-term customer value.
• Identify and activate growth opportunities across customer acquisition, retention, digital experience, merchandising, the end-to-end online shopping journey, and third-party marketplace partnerships.
• Partner across Marketing, Retail Services, Merchandising, Analytics, Technology, and ADUSA to establish priorities, remove barriers, and deliver the annual e-commerce growth plan.
• Develop and lead Hannaford's digital customer growth strategy, including acquisition, engagement, retention, personalization, and customer lifetime value, in support of e-commerce and broader business growth.
• Establish long-term priorities and performance measures that drive sustainable growth and strengthen customer relationships.
• Lead the strategic direction of loyalty, rewards, offers, customer value proposition, lifecycle marketing, and retention initiatives.
• Design customer programs that increase frequency, engagement, long-term value, and participation across Hannaford's digital shopping ecosystem.
• Oversee the strategy and effectiveness of both paid and owned digital customer engagement channels, including digital, paid social, email, web, app CRM, and personalization capabilities.
• Ensure these channels work together to acquire and engage customers, support e-commerce conversion and adoption, and create a coordinated customer experience.
• Promote collaboration, innovation, and accountability to achieve business objectives.

Requirements

• 15+ years of progressive leadership experience in marketing, customer growth, digital marketing, e-commerce, loyalty or related disciplines.
• Demonstrated success driving measurable business growth through customer-focused strategies.
• Significant experience leading customer acquisition, engagement, and retention strategies.
• Experience managing teams and complex cross-functional initiatives.

Preferred

• Master's degree preferred.