Director, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

Responsibilities

• Develop strategic social content plans and communications programs for healthcare and pharmaceutical brands, building content and channel recommendations driven by data
• Serve as a channel strategist across social platforms, developing platform-specific recommendations that align content, audience behavior, campaign objectives, and best practices
• Lead social strategy and content development, ensuring alignment with broader healthcare communications programs while identifying opportunities to uplevel storytelling across digital platforms
• Guide the development of social-first content, including platform-native concepts, editorial calendars, campaign messaging, and content recommendations tailored to audience behavior and channel best practices
• Partner with creative, paid media, analytics, and healthcare communications teams to uplevel social content and ensure cohesive execution across digital channels and platforms
• Serve as a key client contact and social strategy expert, helping clients strengthen their understanding of social platforms, content trends, and digital best practices
• Support the operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and thoughtful budget management
• Deliver superior client service by aligning social and digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders
• Mentor and develop junior team members, fostering expertise in social strategy, content planning, platform trends, and integrated digital campaign execution
• Review and analyze social and campaign performance to develop client-facing reports, identify actionable insights, and recommend optimizations that enhance content effectiveness, client reputation, and strategic impact

Requirements

• A minimum of 6 + years of experience in social, digital, or content strategy, with experience in healthcare or pharmaceutical communications
• Bachelor’s degree in communications, advertising, public relations, marketing, or a related field preferred
• Demonstrated experience upleveling social content through strategic storytelling, platform-native thinking, creative guidance, and performance insights
• Strong experience as a social channel strategist, with the ability to develop platform-specific recommendations
• Strong passion for social media, digital storytelling, and content marketing, with the curiosity to identify and apply emerging platform trends, formats, and best practices
• Expertise in owned social strategy and social-first content development, as well as a foundational understanding of social insights and performance optimization
• Strong understanding of how paid, organic, and owned channels work together within the broader brand social ecosystem
• A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact social content for clients
• Understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs
• Strong organizational skills with the ability to manage multiple high-profile and high-budget programs in a fast-paced, consistently changing environment

Preferred

• Experience supporting influencer or creator-led programs is a plus, but not required

Benefits

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone , office equipment, etc.
• Generous PTO policy with paid maternity/ paternity leave
• Transit benefits
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings
• The anticipated salary range for this position, at the time of posting, is $ 98,000 - $115,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.