Responsibilities

• Lead the development of annual HCP professional promotion marketing plans grounded in customer insights, competitive intelligence, and the evolving CARVYKTI evidence base.
• Translate CARTITUDE program data and the broader multiple myeloma treatment landscape into differentiated positioning and messaging for community and academic hematologist-oncologists, with language that will hold up through medical, legal, and regulatory review.
• Monitor competitive dynamics, including other BCMA-directed CAR-T therapies and bispecific antibodies, and translate signals into actionable strategic recommendations.
• Identify and prioritize market opportunities, with particular focus on patient identification, community oncologist education, and authorized treatment center support.
• Partner with Johnson & Johnson across all aspects of HCP professional promotion, including message development, content creation, agency alignment, and tactical execution, while maintaining clear accountability for Legend’s strategic priorities.
• Collaborate with nurse, NPP/omnichannel, patient marketing, and market development leads to ensure consistency across all HCP and patient-facing marketing functions.
• Work with the Key Customer Engagement Team to incorporate HCP insights into strategy and execution.
• Partner with insights and analytics to initiate and interpret market research that deepens understanding of the CARVYKTI customer, the myeloma disease environment, and the CAR-T treatment landscape.
• Collaborate with sales training and the head of sales to equip the field force with strategy, messaging, and materials that are accurate, compelling, and field-ready.
• Manage professional promotion agency partners to deliver plans and tactics on time and within budget.

Requirements

• BA/BS required; MBA or advanced science degree a plus.
• Significant pharmaceutical marketing experience, with meaningful time in HCP-facing brand roles; oncology required.
• Deep knowledge of hematology/oncology strongly preferred; familiarity with multiple myeloma treatment paradigms, BCMA-directed therapeutics, or CAR-T/cellular therapy is a meaningful differentiator.
• Experience operating within co-promotion alliances or complex multi-stakeholder commercial environments preferred.
• Familiarity with the access and operational dynamics of specialty cell therapies, including authorized treatment center infrastructure and the leukapheresis-to-infusion patient journey, is a plus.
• Demonstrated ability to translate complex clinical data into clear, compelling, and compliant HCP-facing communications.
• Strong strategic thinking: able to synthesize competitive intelligence, market data, and customer insights into actionable brand strategy.
• Proven cross-functional leadership: comfortable influencing without authority across alliance partners, internal functions, and agency teams.
• Exceptional written and oral communication skills, including executive-level presentation capability.
• Self-directed and highly accountable, with strong project management skills and the ability to manage multiple priorities simultaneously.
• Entrepreneurial orientation: comfortable operating in fast-moving, complex environments where not all answers are defined.
• Willingness to travel approximately 25% as required by business need.

Preferred

• Experience operating within co-promotion alliances or complex multi-stakeholder commercial environments preferred.
• Must-have: MBA or advanced science degree a plus (noted in requirements as beneficial).
• Standout: Familiarity with the access and operational dynamics of specialty cell therapies, including authorized treatment center infrastructure and the leukapheresis-to-infusion patient journey, is a plus.

Benefits

• Benefits and Paid Time Off: Medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer eight (8) weeks of paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and eleven (11) company holidays. Additional voluntary benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide voluntary commuter benefits, family planning and care resources, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.